Prof. Dr. Inga Mohr strengthens agricultural economy at DHBW Ravensburg

Prof. Dr. Inga Mohr strengthens agricultural economy at DHBW Ravensburg

At DHBW Ravensburg, a significant change in the agricultural industry course has taken place since June. With the appointment of Prof. Dr. Inga Mohr is focused on marketing strategies and the versatile aspects of the agricultural and food industry. This development is particularly important because marketing plays a key role in recycling and sales of agricultural products today. Inga Mohr, who previously worked as a marketing management for the “fruit from Lake Constance” sales company, brings extensive experience into the course.

Inga Mohr has acquired extensive knowledge of the fruit sector in the past five years. Your performance in positioning brands, such as the pear Xenia®, are impressive. This pear was very successfully marketed by creative advertising measures, including cheeky sayings and a large distribution campaign on one of the largest confectionery fairs in Germany. Her work was awarded the renowned German Brand Award in the Consumer Consumer Category, which underlines their skills.

mediation of specialist knowledge

In its new role at DHBW Ravensburg, Inga Mohr's goal is to not only impart the basic knowledge of the agricultural economy, but also the art of marketing and marketing. This is done in close cooperation with the study center for tourism, hotel and gastronomy, which is an interesting connection between agricultural economy and tourism. For Mohr, the diversification of companies within the agricultural economy is a central point that is becoming increasingly important. "I particularly like the interlinking of agricultural economy and tourism at DHBW Ravensburg," she puts it with enthusiasm.

The dual course of study agriculture has already established itself in the region and is enjoying huge interest. Over 50 farms and companies have been a partner and want to accompany the students as part of practical training phases. This shows the relevance of the course that combines both theory and practical aspects.

originally originating from Oberteuringen, Inga Mohr has taken her academic career on Lake Constance. Both their bachelor and the master and the doctorate were completed at the Zeppelin University in Friedrichshafen. Today she lives in Meersburg with her husband and two children. Their connection to the region and agriculture is also reflected in their commitment to training future specialists.

The DHBW Ravensburg has hit a nerve in the region with the introduction of the agricultural industry course, and interest in this new training path is remarkable. The combination of theoretical knowledge and practical experience offers students a solid basis for being successful in the field of agricultural economy or agricultural marketing.

growth and innovation in agricultural economy

Inga Mohr sees in her new area of responsibility the opportunity to drive growth and innovation in the agricultural economy. The challenges with which the industry is confronted require creative solutions and new thinking, especially in the field of marketing. It is important to consider agriculture not only as a mere production, but also as a brand that interacts with the expectations and needs of consumers. With her well -founded knowledge and experience, she will certainly make a valuable contribution and encourage students to adopt this way of thinking.

The upcoming developments at the university promise ambitious perspectives for the students and the entire region by redefining the importance of marketing in agricultural economy and strengthening the connections to other areas. Inga Mohr is ready to accept this challenge and give the students the necessary tools to act successfully in a constantly changing industry.

Inga Mohr’s Engagement in the agricultural economy comes at a time when the industry faces significant challenges. Topics such as sustainability, price stability and the adaptation to climate change are the central concerns of farmers today. The need to integrate ecologically sustainable methods is essential for the future development of agricultural economy. The cultivation of fruit in southern German growing regions must not only be productive, but also environmentally friendly to preserve the resources for future generations.

The demand for regional and sustainably produced food has increased steadily in recent years. According to a survey by the Federal Ministry of Nutrition and Agriculture, over 70 % of those surveyed in Germany stated that the origin of the products in Germany stated when purchasing. This development offers significant opportunities for agricultural economy and especially for fruit production, but also requires changes in the marketing strategy and in the product range.

Cooperation between training and practice

The DHBW Ravensburg pursues an innovative concept that combines theory and practice. As part of the dual degree, the students have the opportunity to gain practical experience directly in agricultural companies. These approaches are crucial in order to give future specialists the necessary knowledge and practical skills that they need in a rapidly changing industry.

The high number of over 50 partner companies that already take part in the dual course of study shows the close connection between academic knowledge and practical application. Such cooperation is not only an advantage for the students, but also strengthen companies by gaining access to highly qualified talents who have specific knowledge of the latest developments and trends in agricultural economy.

The role of marketing in the agricultural sector

Inga Mohr emphasizes the importance of marketing in the agricultural and food sector. Through targeted marketing strategies, agricultural products can not only be presented effectively, but also increasing added value in the region. The connection between agricultural economy and marketing is crucial to successfully position products in the market and establish long -term customer relationships.

For example, the success story of the "Obst vom Lake Constance" brand shows that awareness and demand for regional products can increase through creative branding and well thought-out campaigns. Such strategies are not only important for sales, but also for the preservation of regional identity and culture.