Travel provider Weroad thanks to digitization on the upswing - what does that mean for the industry?

Travel provider Weroad thanks to digitization on the upswing - what does that mean for the industry?

The travel industry is currently experiencing a significant transformation that brings both challenges and opportunities. The bankruptcy of a large travel company has led to the pressure on smaller providers increasing to re -position and adapt to the changed market conditions.

fti tourism: a warning signal for the industry

At the beginning of June, FTI Touristik GmbH, one of the largest travel companies in Europe, reported bankruptcy. This surprising turnaround was not only a major challenge for the travelers concerned, but also raised questions about the future of the entire industry. Tobias Girard, Country Manager from Weroad, indicates that this should be a warning signal to other companies, especially to those who offer similar business models. "The dying of the travel agencies has long since heralded," Girard is certain.

digitization as a challenge

An essential problem that contributed to FTI's bankruptcy was the failure to keep up with digital development. Girard explains that traditionally oriented travel providers have often recognized too late how important a user -friendly digital booking experience is. "The customers have long been online," he emphasizes. The competition from the Internet has further depressed the prices of the all-inclusive offers, which is increasingly difficult for traditional tour operators.

growth by rethinking

At the same time, there are also positive aspects that can result from this situation. Weroad has observed an increase in her bookings since FTI's bankruptcy. "It seems as if people are looking for more stable alternatives," explains Girard. This could initiate a rethink in the industry, in which providers not only have to rely on low prices, but also to real added value for customers. "It's about forming communities and creating experiences," says Girard.

price reductions as a possibility

By strategic adaptation of the bookings that only cover the capacities actually required, the travel providers could be able to reduce the prices for consumers. Girard sees enormous potential for the industry to reinvent themselves and make customers attractive offers.

Preside customers' trust

Another important topic is the trust of customers in the travel industry. Despite the uncertainties that bankruptcy bring with them, people will continue to travel. Girard is optimistic that consumers will continue to book with tour operators as long as this transparency and reliability offer. "The German travel insurance fund gives customers back a piece of security," he adds.

conclusion: The future of the travel industry

The travel industry faces a profound change that not only affects the providers themselves, but also the expectations of the travelers. A rethink is required to meet the new needs. The integration of digitization, the establishment of communities and the creation of added value are just a few of the necessary steps to make the industry sustainable.

- Nag