Vacation Planning 2024: This is how Germans will find their dream goals on the net

Vacation Planning 2024: This is how Germans will find their dream goals on the net

The travel preferences of Germans change rapidly, and more and more people are using digital channels to plan their vacation dreams. This not only affects the way travel is organized, but also on how travel providers and the entire industry have to adapt. A current survey by the Digitalverband Bitkom has given interesting insights into the usage behavior of the Germans.

online information as the main source of inspiration

The survey showed that 64 percent of the travel-loving German online travel and comparison portals use as their preferred source of information. This shows a clear trend in digital holiday planning, where websites of hotels, tour operators and airlines are becoming more important. From this it can be derived that providers have to expand their online presence in order to achieve potential customers and make their offers better visible.

Diverse sources of information for prospective travelers

Access to information has increased significantly through digital media. Initiatives such as travel blogs and social media are also becoming increasingly popular: 16 percent are inspired by blogs, while 13 percent use social networks. Innovative technologies such as artificial intelligence (AI) are increasing, whereby 3 percent use AI tools such as chat GPT. These tools help create personalized travel plans and offer tailor -made suggestions based on preferences and budgets.

traditional sources of information have not disappeared

Despite digital change, conventional sources of information also play an important role. A third of the respondents (34 percent) visits local travel agencies to get personal advice. Travel catalogs and television documentaries remain relevant for 22 or 17 percent of travelers. This shows that personal contacts and the visual experience of travel style are still valued.

growing importance of trust in personal recommendations

An interesting knowledge from the survey is the role of personal recommendations. 40 percent of the respondents get inspiration from friends and acquaintances. This confidentiality and security, which is offered by personal tips, can hardly be replaced by digital offers, which underlines the value of networks in the travel planning process.

conclusion: The challenge for the travel providers

The results of this survey illustrate the challenges and possibilities with which the travel industry is faced with. Providers have to develop innovative digital solutions and at the same time do not lose sight of the value of personal advice. The mix of online and offline information could prove to be crucial for long-term success in the changing travel area. Whether by direct access to information or personal contacts - the way in which vacation is planned remains in change and requires a flexible reaction from the provider.

- Nag