Media crisis in Lucerne: The creeping loss of media professionals

Media crisis in Lucerne: The creeping loss of media professionals

In today's world, the media landscape seems to be under pressure more than ever. Recent developments show that the situation for media professionals is anything but rosy. A current panel discussion in Lucerne has discussed the challenges with which the industry is faced. The TX Group, which is responsible for publications such as the “Tages-Anzeiger” and “20 minutes”, recently announced that it will reduce around 300 jobs, including 90 in the editorial offices. This step not only raises questions about the future of the employees, but also illuminates the general crisis situation in the media.

Rico de Bona, who acted as Vice President and moderator of the podium, led the discussion with an interesting question mark: "Who of them has a newspaper subscription?" The almost unanimous approval of the approximately 50 attendees, all of whom came from the older generation, clearly showed: This group of readers is still ready to pay for journalistic content. If the audience has such a strong bond with the press, one might think that the situation is not so precarious. But reality looks different.

The constant decline in the number of journalists

The numbers speak a clear language: two media professionals give up every month and leave the industry. This development is alarming and raises questions about what is the cause of this exodus. The need for the concerns of journalists were discussed among those present and to create more and structures that are able to keep talents.

More and more media professionals are forcing themselves to break new ground because the uncertainties regarding their professional future increase. The increased intensity of competition and the rapid change in media use are very concerned with the industry. Many journalists complain about inadequate resources and less and less time to produce high -quality journalism. The loss of jobs through company decisions additionally increases this pressure.

It is recognized that the dismantling of positions in the editorial offices not only endangers the affected personalities, but also the quality of journalism. Gerhard Pfister, a prominent face in the media landscape, received clear demands during the discussion to work more intensively for the concerns of those affected.

"It is essential that we develop new models so that we can regain and hold the trust of the readers," emphasized a speaker on the podium. The participants agreed that measures are urgently needed to secure the basics of journalism and to represent the public interest.

The discussion in Lucerne clarified how important it is to support and strengthen media professionals, especially in times when the industry faces so many challenges. The recognition of the value of journalism and the creation of conditions that make it possible to thrive are of central importance.

The current situation in the media world demands a rethink. The industry may only experience a positive turn through targeted measures that both the readers and media professionals benefit from. Until then, the question remains: How long does the reader's still existing loyalty last when the quality of the offer constantly decreases?

The transformation of the media is accompanied by the current challenges of the industry, and the voices of those affected are essential to find sustainable solutions. The panel discussion has created a high level of awareness of the problem, but it remains to be seen whether the changes required are actually put into practice.