Apple conquers the tablet market: iPad sales rise through new models
Apple conquers the tablet market: iPad sales rise through new models
At a time when technological developments and market changes strongly influence the smartphone landscape, Apple is still looking for growth sources. The decline in iPhone sales is particularly striking, which is more than compensated for by an upswing in the iPads and Macs.changes in the smartphone market
In the past few months, Apple has lost importance in China, where the group is no longer listed among the top 5 smartphone manufacturers. The analysis company IDC documents that Vivo and the recessed manufacturer Huawei are in constant competition for the market share and each control around 18 percent of the market. Apple's revenues in the region fell by more than six percent and are now $ 14.73 billion.of the vaccine iPad market
Despite the challenges in the smartphone sector, Apple has a remarkable increase in tablet sales. In particular, the introduction of new powerful PRO models and the revised version of the iPad Air have led to the revenue from iPad sales climbed by almost 25 percent to $ 7.16 billion in the year. Analysts had given a lower sales forecast, but were surprised by this positive development.
a ray of hope in the computer area
Apple's Mac computers also show a gratifying growth, with an increase in sales of 2.4 percent, which has grown to a good seven billion dollars. Interestingly, more than half of the buyers of iPads and Macs were the first buyers of these devices, which offers Apple the opportunity to further penetrate this market and to win new customers.
innovation through AI functions
Another important aspect for the future is the integration of artificial intelligence. Apple plans to launch new AI-supported functions in autumn, but will place high demands on the hardware. In order to be able to use these functions, customers need at least one iPhone 15 Pro, which could possibly be an additional charm to move current users to switch to new models. Apple CEO Tim Cook was optimistic about these developments in his analyst conference.
outlook and sense of community
Overall, the latest record of Apple shows a remarkable adaptability in a dynamic market. Total turnover rose by five percent to $ 85.5 billion in the year, and profit grew by around eight percent to $ 21.45 billion. While the sales of the iPhone decreased by one percent to around $ 39.3 billion, the focus is on developments in iPads and Macs. These successes not only contribute to the stability of the company, but also show how important innovation and adaptation to the market conditions for the success of technology companies are.
- Nag
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