The most popular holiday destinations in Germans: Türkiye leads the list
The most popular holiday destinations in Germans: Türkiye leads the list
The longing for vacation grows, especially if the job and everyday life become too stressful. The next summer vacation is no longer just a break, but as a way to be able to discover and relax new cultures. It is all the more important for German travelers to find the best travel destinations. Thanks to the Internet and the increasing interest in online research, it is becoming increasingly easier to find out where most of the inquiries for holiday destinations are. A current trend shows that the preferences of Germans change significantly when traveling between tradition and newly emerging destinations.
The platform Localyzer found that Turkey is still at the top of the most popular holiday destinations. With impressive 160,890 monthly search queries, it offers a variety of options for sun worshipers and those interested in culture. Croatia and Greece follow with 84,890 and 79,070 search queries, while Albania is becoming increasingly popular. In 2024 it experienced 100 percent in search interest and is now closing in fourth place with 61,750 search queries. The tranquil Balkans have overtaken the long -time holiday classic Italy, which only receives 43,410 search queries.
Albania on the advance
This development is remarkable because many country would like to show similar figures. From an insider tip, Albania has blossomed into a serious competitor in the holiday sector. The combination of breathtaking beaches, cheap prices and a rich story attracts more and more travelers. It is not only the sea that attracts vacationers, but also the cultural and culinary experiences that the country has to offer. Albania's promotion in the search queries shows that German vacationers are increasingly interested in unknown and undiscovered travel destinations that promise adventure and authenticity.
The analysis of Localyzer also illustrates that interest in traditional holiday destinations does not disappear. The Germans are also visibly homogeneous in the countries listed. Turkey, Croatia and Greece are the favorites in all federal states. Except in Schleswig-Holstein, where the travelers squint otherwise, which means that the Germans can develop different taste preferences.
most popular holiday countries in the Germans at an overview
- Türkiye (160,890 search queries)
- Croatia (84,890 search queries)
- Greece (79,070 search queries)
- Albania (61,750 search queries)
- Italy (43,410 search queries)
Although Albania has established itself in fourth place, there are also some countries that find little attention in the search queries. Serbia, Macedonia and Liechtenstein are examples of destinations that suffer from in short supply of interest. This shows that, despite their open -mindedness for new goals, German travelers also return to the classic favorites that have proven themselves over the years.
With a clear focus on quality and experiences, German travelers seem to have the ability to create new trends - and it will be seen exciting how Albania will be perceived in the coming years. The upgrading of the country as a travel destination could turn out to be an economic advantage and question the Turkish dominance in the region. Even if the market is emerging at short notice, there is room for numerous new trends and developments.
popular holiday activities and trends under German
When choosing the travel destination, not only the places themselves play a role, but also the activities that vacationers can take there. German travelers tend to prefer adventure and free time experiences. The most sought -after activities include hiking, cycling and water sports. Such activities are particularly popular in countries such as Croatia and Albania that offer beautiful coastal lines and nature.
In addition, there is a growing trend for sustainable travel. More and more Germans are interested in environmentally friendly holiday forms that respect local cultures and nature. This development is reflected in an increase in inquiries to so-called ecotourism offers, for example in accommodation that rely on sustainability, or tours that lead away from the masses.
Development of the travel market in the post-corona era
The Covid 19 pandemic has strongly influenced the travel market worldwide. According to the World Travel & Tourism Council (WTTC), the global travel industry was particularly badly affected. In 2020, the sector experienced a historical decline. However, with the recovery and the burgeoning travel pleasure after pandemic, the current booking figures show that German travelers want to travel again. Analyzes show that Mediterranean goals in particular have gained popularity. This return to normality is shaped by an increased interest in last-minute trips and individual trips.
In addition, tour operators and online travel portals report from an increase in bookings for all-inclusive holidays, since many holidaymakers want to minimize the stress of the planning phase. This development could also be a reaction to the challenges during pandemic when many travelers focused on less complex travel options.
forecasts for future travel trends
A survey by the German Travel Association (DRV) shows that the travel habits should continue to change in 2024. More and more Germans are planning to expand their trips to less well -known destinations to avoid overcrowded hotspots. According to the DRV, there is a clear focus on cultural experiences and authentic localities. Travelers seem to be very interested in getting to know the individual culture and authenticity of their destinations better.
The increasing popularity of short trips within Europe also speaks for a change in travel habits. City trips and weekend trips in particular are being asked more and more, while long trips no longer enjoy the top priority. This could be related to the availability of cheap flights and a wide range of train connections within Europe.
Although Albania has established itself in fourth place, there are also some countries that find little attention in the search queries. Serbia, Macedonia and Liechtenstein are examples of destinations that suffer from in short supply of interest. This shows that, despite their open -mindedness for new goals, German travelers also return to the classic favorites that have proven themselves over the years.
With a clear focus on quality and experiences, German travelers seem to have the ability to create new trends - and it will be seen exciting how Albania will be perceived in the coming years. The upgrading of the country as a travel destination could turn out to be an economic advantage and question the Turkish dominance in the region. Even if the market is emerging at short notice, there is room for numerous new trends and developments.
popular holiday activities and trends under German
When choosing the travel destination, not only the places themselves play a role, but also the activities that vacationers can take there. German travelers tend to prefer adventure and free time experiences. The most sought -after activities include hiking, cycling and water sports. Such activities are particularly popular in countries such as Croatia and Albania that offer beautiful coastal lines and nature.
In addition, there is a growing trend for sustainable travel. More and more Germans are interested in environmentally friendly holiday forms that respect local cultures and nature. This development is reflected in an increase in inquiries to so-called ecotourism offers, for example in accommodation that rely on sustainability, or tours that lead away from the masses.
Development of the travel market in the post-corona era
The Covid 19 pandemic has strongly influenced the travel market worldwide. According to the World Travel & Tourism Council (WTTC), the global travel industry was particularly badly affected. In 2020, the sector experienced a historical decline. However, with the recovery and the burgeoning travel pleasure after pandemic, the current booking figures show that German travelers want to travel again. Analyzes show that Mediterranean goals in particular have gained popularity. This return to normality is shaped by an increased interest in last-minute trips and individual trips.
In addition, tour operators and online travel portals report from an increase in bookings for all-inclusive holidays, since many holidaymakers want to minimize the stress of the planning phase. This development could also be a reaction to the challenges during pandemic when many travelers focused on less complex travel options.
forecasts for future travel trends
A survey by the German Travel Association (DRV) shows that the travel habits should continue to change in 2024. More and more Germans are planning to expand their trips to less well -known destinations to avoid overcrowded hotspots. According to the DRV, there is a clear focus on cultural experiences and authentic localities. Travelers seem to be very interested in getting to know the individual culture and authenticity of their destinations better.
The increasing popularity of short trips within Europe also speaks for a change in travel habits. City trips and weekend trips in particular are being asked more and more, while long trips no longer enjoy the top priority. This could be related to the availability of cheap flights and a wide range of train connections within Europe.
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