Cleaning with ease: How Tikkok changed the cleaning world

Cleaning with ease: How Tikkok changed the cleaning world

Stuttgart-In recent years, a new type of internet personalities has developed that present the everyday tasks of the household from a fresh perspective. With an enormous increase in videos to cleaning tips, especially on platforms such as TikTok, the so -called "Cleanfluencers" enjoy great popularity. These influencers show in short clips how to keep the home uncomplicated and effectively clean.

The 25-year-old Lea de Bruijn, who operates her TikTok account @my.CleanTok, has positioned itself in this niche and has now recorded over 110,000 followers. Your videos are not only entertaining, but also motivate a lot of people to deal with cleaning, even if they may not have the greatest desire to do so. De Bruijn often gives useful tips in their clips that make cleaning easier and even more fun.

profit from the passion for cleaning

in a world in which the influence of social media should not be underestimated, De Bruijn's passion for cleaning has developed into a lucrative business. She invests around eight to ten hours per video, which means a considerable reward for her four -digit amount. Every day she receives two to three inquiries from companies that are interested in cooperations. Your ambitious plan provides for your own cleaning products to be launched.

The popularity of their videos shows that many people tend to ask their grandmothers for proven household tricks today, but rather look for solutions on the Internet. Professor Arne Westermann from the International School of Management explains that this development shows how the habits of people have changed through social media.

de Bruijn demonstrates practical tips, such as the use of fabric softener to prevent dust, or the use of shampoo for cleaning the window - without any stripes. All of this shows that new approaches and methods in the digital era keep their way into traditional cleaning.

economic aspects and dynamics

The companies quickly realize that these new trendsetters in the world of social media offer great potential. The cleaning specialist Vileda doubled and plans to continue his influencer campaigns in 2024. Kärcher and Leifheit also benefit from the cooperation with cleanfluencers and have an increase in cooperation.

The connection between the cleaning companies and social media has been proven lucrative and shows how much the advertising strategies have to adapt to meet the zeitgeist. Since more and more people consume videos for cleaning tips, brands are ideal for establishing themselves in this growing market.

But not everything is gold that shines. While these plaster videos can be a source of inspiration, experts indicate potential negative effects. Psychologist Brigitte Bösenkopf draws attention to the risk that the one -sided comparison with a perfectionist lifestyle in social media can lead to frustration. Sometimes the need for clinical cleanliness is unnecessary and unreachable.

In addition, Eviskopf addresses that the large number of plaster videos that are often created by women could strengthen old role models. In contrast, the cooking area shows a significant shift, since more and more men are actively presenting their cooking skills on the Internet.

an exciting trend with acting actors

The world of the Cleanfluencers shows that cleaning is not only a nuisance, but can also be made entertaining and exciting in social networks. The dynamic interaction between influencers, whose followers and companies show how consumer behavior and advertising develop. This trend is part of the overarching phenomenon that shapes our modern digital culture.

A look at the popularity of cleanfluencers

The wave of success of cleanfluencers is not only due to personal incentive, but also to an increasingly stressed society that is looking for quick solutions for everyday problems. The increased use of social media has significantly changed access to information. Household and cleaning tips, which were often passed on in personal interactions, are now slightly available on platforms such as TikTok and Instagram. This type of knowledge transfer, which is considered a "peer-to-peer", allows users to quickly find answers to specific questions.

Studies show that visual content on social media has a far -reaching effect. According to a Statista survey from 2023, around 70 % of those surveyed stated that they were inspired by social media to try out new products or to make changes in their lifestyle. The result: The popularity of cleanfluencers could also influence the decision of many consumers, to buy new cleaning agents or to rethink their cleaning routine. Companies have recognized these trends and invest considerably in influencer marketing to present their products to a wide audience.

The role of companies in influencer marketing

The cooperation of companies with cleanfluencers opens up new marketing strategies based on authenticity and trust. According to a study by Influencer Marketing Hub from 2022, 63 % of those surveyed find it more credible to trust product reviews of influencers than traditional advertising. This shows that companies that work with influencers can establish a more direct and more effective connection to their target group.

Not only big brands benefit from this trend. Smaller companies that manufacture special cleaning products also recognize the value of cooperation with cleanfluencers in order to position themselves on the market. By positioning yourself on social media, you can reach a young, technology -savvy audience that is trend -conscious and reacts to the recommendations of influencers.

social implications and challenges

The attraction of plaster videos is not free from problems. A frequently recurring topic is the question of social responsibility for influencers. Many spectators could develop unrealistic expectations of cleanliness and order, which can lead to poor self -image. According to psychologist Brigitte Bösenkopf, the influence of such content could increase the feeling of inadequacy, especially in young women who are compared to the often idealized representations.

This problem also illustrates how social media can act as a double-edged sword. While you promote motivation to clean up and clean, you can also fuel a culture of comparison and self -doubt. The key could be to present a balanced picture of everyday life and perfection and to support calls to more authenticity in content production.