Stuttgart second-hand boom: luxury goods in the trend despite the market weakness
Stuttgart second-hand boom: luxury goods in the trend despite the market weakness
growth in the luxury used goods market despite decline in the second market
The control freedom in the second market for used goods shows unexpected developments that surprise many industry observers. While the overall market for second-hand articles in 2023 recorded only an increase of around two percent, which is below the original expectations of eight percent, trade is booming with used luxury goods.
luxury items as a growth factor
A basic trend is emerging: The market for used designer fashion and luxury items grows above average. Many customers who cannot or do not want to afford new articles will find their access to high -quality brands in this segment. Christian Wulff from PWC notes that this market increasingly appeals to younger buyers.
Success story of the Picknweight second-hand chain
An example of this trend is the popular second-hand chain Picknweight, which opened a new branch in the heart of Stuttgart. The business differs greatly from traditional second-hand shops, since the chain buys its goods and thus cannot offer the remarkably low prices, as can often be found in auxiliary shops. Claudia Bolufer, the spokeswoman for the chain, reports that the concept of offering designer pieces works well and recently came to the opening of a twelfth branch in Heidelberg.
sustainability and changed consumption behavior
The demand for sustainable fashion and the general trend towards second-hand clothing is crucial for this success. "We are satisfied with the consistently positive development of our company," says Bolufer. Despite the general market sub -performance, as the German Retail Association determines, the success of Picknweight shows that the great hunger for stories and history that is behind an article is unbroken.
look into the future
The predictions for the market show that expectations for the growth of the used market will stabilize. A further growth of around three percent is forecast for the current year. At the same time, the luxury sector seems to put a clear course in the direction of expansion, which not only benefits the market but also environmental protection. These trends underline that the consumption of used goods is not only an economic decision, but also a conscious lifestyle choice.