VfB Stuttgart separates from Winamax: A new beginning in sponsorship?
VfB Stuttgart separates from Winamax: A new beginning in sponsorship?
VfB Stuttgart ends with Winamax
The decision of VfB Stuttgart to end the partnership with the sports betting provider Winamax caused a sensation within the association and in the football community. During the last general assembly, in which significant changes in the club management took place, it was announced that the contract will be dissolved early after the 2024/25 season.
The background of the contract resolution
The sponsoring contract between VfB Stuttgart and Winamax, which was originally supposed to run by the end of the 2025/26 season, will now come into force prematurely, mainly due to an exit clause contained in the contract. Alexander Wehrle, the CEO of the VfB, did not explain during the meeting why the company makes use of this clause, but it is known that there have been critical voices within the association since the beginning of the collaboration.
economic effects for VfB Stuttgart
The decision also has economic dimensions. With Winamax's sponsorship, VfB Stuttgart recorded income of around eight million euros annually. The end of this partnership could thus have a long -term impact on the financial situation of the association, which strives to remain economically stable and to be prepared for future challenges.
Winamax: A look at the sports betting provider
Winamax is an established French betting provider who has had a German license since 2021. Before cooperation with VfB Stuttgart, the company focused on sponsorship activities in France and Spain. The provider is known for its attractive odds in football as well as diverse offers such as live streams and promotions that customers address. Winamax also takes over the betting tax for all bets that are given in Germany.
The relevance of the decision for the football community
The dissolution of the contract with Winamax is not only an internal topic for VfB Stuttgart, but is also in the context of a broader discussion about the ethics of sponsorship in professional sport. The critical voices within the association could be an indication of growing awareness of potential problems and risks related to sports betting.
Due to the withdrawal from the partnership, VfB Stuttgart may also show a clear sign for a more responsible sponsorship and a sustainable future design in football. The decision could encourage other clubs to make similar considerations and to critically question their partnerships.
FAZIT
The end of the cooperation between VfB Stuttgart and Winamax not only signals a turning point for the club itself, but also stands for a potential change in the perception of sponsorships in football. VfB could take a step into a new, more responsible direction.
- Nag