The trend reversal in fashion: timeless basics conquer the streets!

The trend reversal in fashion: timeless basics conquer the streets!

Nicht angegeben - In the fashion industry, a noticeable change is emerging, which fundamentally changes the preferences of consumers. According to Focus are fashion enthusiasts increasingly overwhelmed by the constantly changing social media trends. Microtrends such as Dark Academia, Tomato Girl and Cowboy Core, which flourish on platforms such as Instagram and Tikok, contribute to the almost fashion culture and create a feeling of trendy fatigue among consumers.

The need for authenticity and timeless basics grows. More and more fashion lovers are relying on durable and high -quality clothing that is less influenced by short -lived trends. New movements such as the "fried summer," led by pop star Charli XCX, focus on undisturbed scenes and spontaneous activities that emphasize the value of experienced emotion in fashion. Wine stains and the impetuous expression of life are celebrated as a sign of authenticity.

new values ​​in fashion

This disorientation results in a opposite trend: the distance between microtrends and the focus on minimalist and classic styles is regarded as an anti-microtrend. According to Sigma Earth in 2025 is a decisive year for sustainable practices in fashion. More and more buyers value environmentally friendly materials, which leads to an increased focus on slow fashion and circulatory fashion.

Market research shows that 67 % of consumers prefer sustainable materials. In addition, by 2030, economic opportunities of up to $ 560 billion could be created by switching to circulatory fashion. Brands like Stella McCartney have already successfully rely on recycled materials, while companies such as Zara and H&M introduce return programs for old clothing to reduce waste and protect resources.

The influence of technology on fashion

technological innovations play an important role in this change. 3D printing and waterless coloring techniques are in the foreground to minimize resource consumption. At the same time, artificial intelligence is used to improve inventory control and trend forecasts. The fashion industry is required not only to protect the environment, but also to respect the values ​​of its consumers.

As a result of this environmentally conscious change, more and more buyers prefer high -quality clothing that promises a longer lifespan. Mindful shopping and the preference of quality via quantity are becoming increasingly important. With the increasing consumer awareness, brands are increasingly transparent to communicate their sustainable practices.

Finally, it can be seen that the fashion industry is moving towards a new lifestyle that is less shaped by ease and places more emphasis on individual self -development and environmental protection. While the trend continues towards more minimalist and sustainable clothing, a growing need for authenticity and real lifestyle is also reflected in the changed purchase philosophy.