Wolfgang Grupp: I never personally met the trigema monkey!

Wolfgang Grupp: I never personally met the trigema monkey!

Wolfgang Grupp, the former boss of the now renowned textile company Trigema, surprises with an interesting unveiling: he never met the advertising -savvy Charly, who has been the face of his company since 1992, in real life. The 82-year-old group announced this in a recent interview. He explained that both he and Charly were filmed independently of each other and the scenes were then cut together. While Grupp was filmed during production, Charly was in the care of an animal owner, which excludes the direct interaction between the entrepreneur and the monkey. ZVW reports that ...

In the past, some of the commercials were realized with a real chimpanzees. This was depicted in a shirt, tie and red glasses and received his human speaking movements from a spokesman who gave him a voice while eating. However, the use of a real animal led to critical voices of animal welfare organizations that denounced the ethical implications of such advertising. For Grupp and Trigema, this created a pressure to rethink the concept.

animated innovation

In order to take into account the animal welfare concerns, Trigema decided in 2018 to use an animated 3D version of Charly, which is now considered a "Ai fashion-Influencer". The monkey recently received a digital fresh cell cure with new outfits, which modernized the brand presence. This decision shows that Trigema not only relies on sustainably produced textiles, but also takes a change towards ethical practices in marketing. The company would like to set a positive sign of animal welfare and at the same time underline its identity as a responsible employer and producer.

Another milestone in the company's history is imminent: Grupp plans to hand over the leadership of Trigema to his children, Bonita and Wolfgang Grupp Junior in 2024. Despite his retreat from the operational business, he will continue to be active in the company. Grupp is considered one of the most famous merchants in Germany and has so far staged himself as a responsible boss. Together with his children, he clearly confesses to Germany, which also plays a central role in brand advertising.

shipping information for trigema products

In order to bring the possibilities for sending their products closer, current information on shipping costs was provided. No specific information has been published for shipping within Germany. However, the following prices apply to international shipping, depending on the weight class and the target area:

The sending of Trigema products not only shows the adaptation to the needs of customers, but also reflects the efforts of the company to take responsibility towards its customers and the environment. For the future, it remains to be seen how the corporate strategy will develop under a new management and what role Charly, as one of the best -known brand ambassadors.