Hello Kitty is 50: The secret behind the global phenomenon!

Hello Kitty is 50: The secret behind the global phenomenon!

Köln, Deutschland - Hello Kitty, the iconic figure, celebrates its 50th anniversary! The cat designed by Yuko Shimizu for Sanrio has conquered the world in London on November 1, 1974 on November 1, 1974. With its minimalist design - two black dots as eyes and without mouth - she addresses generations because everyone can project their own emotions into it. Their popularity is a billion dollar business for Sanrio that launches 600 new products per month that are sold in over 130 countries.

Hello Kitty is not only a childhood hero, but also a symbol of nostalgia and feminism. Many women who were fascinated by her as girls are happy about products for adults. The success of the figure is based on flexible marketing, which enables Sanrio to adapt the designs to different cultures. Her 50th birthday is celebrated worldwide, with events and a possible film project in the pipeline that inspires fans. Sanrio remains optimistic that Hello Kitty remains relevant by reacting to current trends. Further details on this topic can be found in a detailed report www.zvw.de .