We love Aalen: Experience community strength in the city center

We love Aalen: Experience community strength in the city center

The inner city association "Aalen City Aktiv" has launched an impressive initiative to promote cohesion among local shops and to increase the attractiveness of Aalen as a shopping city. Under the motto "We love Aalen", this campaign is seen as a model for other cities that face similar challenges.

The importance of trade for the community

The “We love Aalen” campaign not only aims to present the diversity of the offer in the city, but also to emphasize the cooperation between the local dealers. Uli Riegel, the chairman of the association, emphasizes that the initiative illustrates the strong community spirit in Aalen. "We are not competitors, but support each other," he says, describing an inspiring model of a cooperative trade environment.

inclined recommendations and creative cooperation

The original idea for the campaign comes from Maike Merz, the owner of the Mattichlz design office, which is also responsible for the visual design. Due to the creative recommendation campaign, the 280 member companies of the ACA have the opportunity to recommend their products and services. Each of the 40 motifs shows employees who present a different member company in Aalen. For example, the financial service provider Nowinta is recommended by Nicole Utz-Görücü and the Fashion House Funk by Marc Cavatoni. These mutual recommendations not only have a positive effect on the sales figures, but also on the cohesion within the city community.

a strong network on site

retailers like Tobias Funk emphasize the importance of mutual information for customers. This exchange makes it possible to offer a broader offer and pronounce better recommendations for customers. The city strengthens the multitude of shops and services available in Aalen as a shopping location. The campaign is an example of how social ties and a strong network can contribute to improving the economic situation among local companies.

visualization of the community

The posters of the campaign will be shown in the 40 shops and public places of Aalen. This visibility is important in order to give the city and visitors of the city a clear overview of the local offer. Each company has participated in the costs with a financial contribution, which shows that they are willing to invest in the future together. In addition, the initiative received support from the "Immediate program" in the state of Baden-Württemberg, which further underlines the importance of the initiative.

future prospects for Aalen

The campaign "We love Aalen" is an important step towards a revived inner city and is seen as a model for similar initiatives in other cities. The focus on the community and the mutual support of the dealers not only promotes local purchasing, but also ensures that Aalen remains attractive as a shopping goal. At a time when many retailers have to compete with online trading, this type of cooperation is crucial for long-term success and cultural life in the city.

- Nag