Burgermeister separates from franchisee: what is behind it?

Burgermeister separates from franchisee: what is behind it?

In Berlin, a recent incident causes excitement among burger fans: The popular burger chain "Burgermeister" surprisingly ended the franchise contract with its franchisee at Potsdamer Platz. As Berlin Live , the decision led to an immediate renaming of the snack locations-from now on this operates under the name "Griller’s Delight". The menu shows changes: While the burgers remained similar, there were significant compromises on the side offer, especially for fries fries and milkshakes.

reasons for separation

The reason for the termination of the contract is complex. According to those responsible for masters, there have been problems with the business practices of the franchisee for a long time. "Despite a record year of all other franchisees in 2022/2023/2024, the location repeatedly carried out unauthorized price increases," said the company. This was done despite the unfounded claims of an economic imbalance on the part of the franchisee.

The chain has tried to find solutions to the problems together for a long time, but was ultimately forced to take measures in order to maintain the brand values and the trust of customers. The message realizes that the increase in prices without permission and other irregularities could no longer be accepted. "These measures undermine the basic values of masters - quality, fairness and affordability," according to the company's statement. In the middle of these turbulence, however, Burgermeister shows, among other things, at other locations that they continue to be their values by reducing the prices for some burgers to keep them affordable for their guests even in difficult times.