Of course beautiful: Annemarie Börlind and Alexandra Maria Lara united

Of course beautiful: Annemarie Börlind and Alexandra Maria Lara united

calw (ots)

Annemarie Börlind, the pioneer in the area of sustainable natural cosmetics, has announced an important partnership with the renowned actress Alexandra Maria Lara. This cooperation is shaped by a common goal: to raise awareness of natural beauty and sustainable practices in the cosmetic industry.

The decision to choose Alexandra Maria Lara as the face of the brand is a strategic step to win a wider public for Börlind's philosophy. Nicolas Lindner, Co-CEO of Börlind GmbH, said: "We are enthusiastic about welcoming Alexandra Maria Lara as the new face of our brand." Lara’s authentic charisma and her strong commitment to environmentally friendly practices harmonize perfectly with the vision of Börlind to use the power of nature to make people shine.

One of the central properties of Annemarie Börlind is her long -term tradition of combining the power of nature with scientific expertise. This combination enables the company to develop products that are not only effective, but also in harmony with the highest ecological standards. With over 280 committed employees, the family business in the Black Forest develops products that are estimated worldwide. Börlind is proud to have been founded in 1959 and since then to play a significant role in the field of natural cosmetics.

The connection between nature and science

The philosophy of Annemarie Börlind is based on a careful selection of natural raw materials and knowledge -based production. The approach of combining tradition with innovation not only benefits the products, but also strengthens consumers' trust in the brand. As President of the German Film Academy, Alexandra Maria Lara is a prominent personality who advertises the brand's range, which is geared towards sustainability and effectiveness.

Lara personally expresses her anticipation for the cooperation: "I am very much looking forward to working with Annemarie Börlind, a brand that stands for effective natural cosmetics and is based on sustainable principles." Their conviction that inner and outer beauty go hand in hand fits perfectly with the values of Börlind.

The brand managed to assert itself in a competitive market and still remain true to its ethical principles. The continuous innovative strength and the commitment to ecological sustainability make Börlind a benchmark in the natural cosmetic industry. The products are not only valued for their quality, but also for their social responsibility that the company takes seriously.

A look at the actress

Alexandra Maria Lara is not only known for her acting skills, but also for her demanding commitment in the film industry. It has participated in numerous international productions and, with its presence, ensures that important topics such as sustainability and social responsibility stay in conversation. Lara lives with her husband, actor Sam Riley, and her son in Berlin and is passionate about topics that are close to her heart.

This partnership between Annemarie Börlind and Alexandra Maria Lara could not only strengthen their respective brands, but also draw attention to the importance of natural cosmetics. In a world in which consumers are increasingly paying attention to sustainability, this cooperation could represent a model for other companies in the cosmetic area.

a new chapter for natural cosmetics

With the combination of the experiences of Annemarie Börlind in natural cosmetics and the influence of Lara in the entertainment industry, this partnership can help to expand the awareness of environmentally friendly practices in cosmetics. It remains to be seen how this cooperation will develop in the coming months and which new products it could possibly produce. What is certain is that both sides are very interested in sustainable and successful cooperation that could influence the basics of the industry.

The philosophy of Annemarie Börlind

The Annemarie Börlind brand has embodied the principle since its foundation in 1959 that beauty can arise from the power of nature. Under the direction of Annemarie Lindner, the founder, the first natural cosmetic products were developed that were not only effective, but also environmentally friendly. The company attaches great importance to using sustainable raw materials from organic cultivation to ensure the health of consumers and the protection of ecosystems.

sustainability and natural cosmetics in the trend

In today's world, more consumers are increasingly being looking for sustainable and natural products. According to a survey by the market research company Nielsen from 2021, 73% of the millennials state that they pay attention to sustainable aspects when buying cosmetic products. The tendency towards environmentally friendly products is not only a temporary trend, but also reflects a growing awareness of ecological and health questions.

Another aspect that drives the demand for natural cosmetics is the desire of consumers to avoid harmful chemicals in their care products. The cleanliness, the transparency of the ingredients and compliance with high environmental standards play a crucial role in the purchase decision. These trends reinforce the commitment of brands like Annemarie Börlind to develop products in harmony with nature and at the same time to take into account the needs of modern consumers.

The influence of Alexandra Maria Lara on the brand

Alexandra Maria Lara not only brings her famous name to the partnership, but also a strong ethical conviction. As a prominent figure in the film industry, she not only made a name for herself through her acting, but also as a model for sustainability and responsible action. Their presence will expand the visibility and influence of Annemarie Börlind, especially in circles, which value ethical and sustainable products.

Through her active role in the German Film Academy, she promotes culture and the art sector in Germany, which also understood the concern of Börlind to bear social responsibility. This synergy between her personality and the Börlind corporate values is not only an advantage for the brand, but also for the message of a more conscious lifestyle that she both represent.

The partnership between Annemarie Börlind and Alexandra Maria Lara is a strong example of how brands and individuals can work together to make positive changes in society and the environment.