Hundreds of fans are lining up: Inscope21 tempts Stuttgart with bargains!

Hundreds of fans are lining up: Inscope21 tempts Stuttgart with bargains!

Last Saturday afternoon, Stuttgart had a very special event to offer: The popular influencer and YouTuber Nicolas Lazaridis, better known as Inscope21, invited people to a special sale in the city. Hundreds of people had been waiting at Rotebühlplatz since the early hours of the morning, looking forward to the bargains from the warehouse of his fashion label Ola Kala. For some shoppers, the day was a veritable shopping odyssey, with a waiting line that had grown to several hundred people by midday. Such crowds are a sign of the popularity that Inscope21 has enjoyed since his controversial appearance in an Instagram video in 2019, where he humorously promoted an organic food manufacturer, which also earned him some criticism.

What exactly makes Inscope21 so special? He has built a loyal following with around 2.74 million followers on YouTube. Influencers, like Inscope21, create content that appeals to their fans and seek direct contact with their audience to establish authenticity and appeal. They differ significantly from traditional celebrities, who primarily gain fame through other means of notoriety. Influencer mailings have a significant influence on purchasing decisions and are also often active in paid partnerships with companies that want to promote their products and services.

The influencer world is changing

Influencer marketing has developed significantly in recent years and is now an integral part of many companies' marketing strategies. How Wikipedia reports, influencers have the ability to build large followings, with Instagram in particular being a favorite as a platform for businesses in 2023. The rise of influencer marketing is not just a trend, but an economic phenomenon that was already estimated to be worth $8 billion in 2019.

It is also interesting to classify influencers, which are divided into different categories depending on the number of followers. According to an article on Social Studies There are nano, micro, macro and mega influencers, with each type serving its own niche. Nano-influencers, for example, have between 1,000 and 10,000 followers and are often used for highly targeted campaigns, while mega-influencers with over 1 million followers are more often used for campaigns with a wide reach.

In summary

Whether you're a fan of Inscope21 or not, one thing is certain: the world of influencers is full of possibilities and surprises. This sale not only boosted sales for his fashion label, but also showed how strong the connection is between influencers and their followers. In fact, it is this dynamic that has made influencer marketing an indispensable part of modern commerce. And while people in Stuttgart waited for the products, it became clear once again that there is much more going on in the world of influencers than meets the eye.