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Club life in Hornberg: This is how the community stays strong and active!
Find out how Hornberg's club life is flourishing under Mayor Thomas Kroll, especially in the context of demographic change.
Club life in Hornberg: This is how the community stays strong and active!
What's happening in Hornberg? The community not only enjoys a picturesque landscape, but also a lively club life that is present in many areas of life. mayor Thomas Kroll, who has been in office since 2023, observes with pleasure that statistically every person in Hornberg is active in at least one of the almost 50 clubs. Many citizens are even involved in several clubs.
Club life is strongly characterized by mutual exchange and support at events. At events such as the popular music summer, members of numerous clubs come together to create a shared experience. It stands out among the big clubsTV 1875 Hornbergwith over 900 members, followed by the Hornberg Historical Association, the VfR Hornberg as well as the Buchenbronn Witches and the Freibad Hornberg Friends' Association. This multitude of options is supplemented by smaller associations such as the Laotian Association and the City Museum Support Association.
Member retention and challenges
At a time when demographic change is clearly noticeable, clubs are faced with the challenge of continually maintaining their attractiveness to their members. The younger generations in particular, such as generations Y and Z, bring with them new demands and expectations that need to be taken into account. Weilgut explains that the membership structure is influenced by an aging population and an increasingly digital world.
The decline in volunteer work poses a special challenge. In order to attract younger members, clubs must offer flexible membership models and rely on modern means of communication. This includes not only social media, but also hybrid formats and online events. This requires investments in digital infrastructure and appropriate training for volunteers.
Member recruitment strategies
The German volunteer work highlights that it is important for clubs to create clear benefits and incentives for membership. Events that are both informative and entertaining can help strengthen community and attract new members. In addition, the approach and exchange between young and old should be promoted in order to increase the attractiveness of club life for all age groups.
Thomas Kroll himself brings valuable experience from his time as chairman of a club to his term of office. Although he cannot actively work in a club due to his political position, he understands the needs and wishes of the club members well. He also emphasizes that newcomers in particular benefit from membership in clubs in order to find connections and get to know the city better.
Overall, it can be said that the future of club life in Hornberg holds both challenges and opportunities. If they adapt to the needs of their members in a timely manner, the Hornberg clubs can continue to form a strong community in the future and thus maintain an important part of social life.