Baker couple Trefzger: 71 years of tradition celebrated in Schopfheim!

Baker couple Trefzger: 71 years of tradition celebrated in Schopfheim!

Christine and Fritz Trefzger, who have directed the fortunes of their bakery and pastry shop in the heart of Schopfheim for over seven decades, were honored today by Mayor Dirk Harscher for their life's work. In a warm atmosphere during a visit to the café, the mayor paid tribute to the achievements of the couple, who ran their bakery with great dedication for 71 years. In April of this year, Bennet Scheibler, a successor with fresh ideas, took over the bakery and is continuing to run it as an artisan business under the name “Scheiblerei”, although the tradition will continue to be maintained in the future. When looking for a successor, the Trefzger couple attached great importance to ensuring that their customers and the city center were taken into account when choosing the new owner, which was expressly acknowledged by Mayor Harscher. Jaumann publishing house reports that this concern was a matter close to the Trefzgers' hearts.

The long history of the Trefzger bakery is closely linked to the city of Schopfheim. Over the past decades, Christine and Fritz have not only provided fresh bread and delicious baked goods for many people, but also created a piece of home. The well-known pretzel with Bollenhut will remain as a sign of tradition, as will the writing on the house wall that always welcomed customers. The decision to choose Scheibler as successor was not easy for the Trefzger couple, as it involved many considerations regarding the future of their life's work. The city administration In this context, would like to thank the Trefzger family for their responsible and forward-looking decision.

The challenges of the baking industry

The baking industry is currently facing major challenges. The landscape in Germany has changed significantly over the past decades. Traditional bakeries used to dominate, but large industrial companies are now on the rise. Food Technology Germany highlights that the number of artisan bakeries has fallen from over 12,000 to around 8,900 in the last 30 years. The decline is primarily due to strong competition from large industrial bakeries and rising operating costs.

Future development not only requires adaptation to new consumer needs, but also innovative approaches to keep up with the market. Topics such as sustainability, digitalization and health are playing an increasingly important role. More and more small and medium-sized companies are looking for ways to assert themselves in the growing competition. While large chain stores offer inexpensive products, premium bakers rely on handcrafted specialties, which opens up new markets for them and continues to ensure high gloss.

Positive news: There are also opportunities for bakeries. Innovative product developments, for example in the area of ​​protein-rich or vegan products, offer growth opportunities. It is also important to create attractive jobs in order to counteract the shortage of skilled workers. The next few years will show how well companies can adapt to the new challenges.