Small animal exchange in Hüttlingen: PETA against 50 years of tradition!
On August 13, 2025, Klaus Kieninger, chairman of the small animal breeding association, expressed incomprehension about PETA's criticism of the small animal exchange in Schwäbisch Hall.

Small animal exchange in Hüttlingen: PETA against 50 years of tradition!
In the tranquil town of Hüttlingen, not far from Aalen, the discussion about animal protection is once again simmering. Klaus Kieninger, the chairman of the small animal breeding association, could hardly contain his indignation when Peta, the well-known animal rights organization, criticized the association's decades-long tradition of holding a small animal exchange. Kieninger describes the allegations as unfounded and emphasizes that the event, which takes place every month on a Sunday from 8 a.m. to 10:30 a.m., is approved under animal protection law. A look at the Schwäbische shows that the small animal market can now look back on a proud history of 50 years and is one of the largest in southern Germany.
The veterinary office of the Ostalbkreis district office has granted the necessary animal protection permit, which for Kieninger is a clear confirmation of the commitment to the welfare of the animals. Over the years, the association has managed to organize the market in such a way that both sellers and buyers are reminded of their responsibility towards the animals. Sellers must adhere to strict requirements, from the provision of water and food to enough space for the animals in the transport containers.
Animal welfare review of the small animal exchange
The requirements are not only checked when registering at the entrance, but are also regularly monitored by the veterinary office. The focus is on the well-being of the animals so that they are protected from the midday heat - this is ensured by the parasols set up outside. Even when temperatures are high, the event ends early to avoid stress for the animals.
Kieninger also comments on communication with animal protection organizations: “It’s a shame that Peta never tried to talk to us,” he says and invites the animal rights activists to attend the event in person. Peta is one of the best-known animal rights organizations in Germany, founded in 1993. Its approach is often radical, and it is often criticized for its provocative methods and lack of transparency, as highlighted on haustiere-aktuell.
There are numerous animal protection organizations in Germany, including those that are characterized by transparency and non-profit status. The German Animal Welfare Association, the oldest and largest umbrella organization for animal protection in Europe, for example, has over 800,000 members and offers a wide range of support services. In contrast, PETA is perceived by many as less trustworthy because it focuses on social change rather than individual assistance.
The discussion about the small animal exchange shows that not everything that glitters is gold in animal protection. Kieninger's commitment to the stock exchange lies in an area of tension between tradition and modern animal welfare demands. However, the small animal breeding association and its committed members are sure that their work is making a positive contribution to the welfare of the animals.
It remains to be seen whether the situation can be smoothed over and whether Peta and the small animal breeding association can find common ground in the future. The invitation to talk has been given, now it is up to the animal rights activists to respond.