Matcha hype in the district: The new trendy drink is conquering cafés!

Matcha hype in the district: The new trendy drink is conquering cafés!

Anyone traveling in the Aichach-Friedberg region this summer couldn't help but notice the trend surrounding the popular *Iced Matcha Latte*. The green drink, which consists of ground green tea from Japan into powder, has quickly become a hot tip in cafés with its many variations. Whether in Mering, Aichach or Friedberg, interest in this new trend has reached the cafés in the region Augsburger Allgemeine reported.

Matcha has a long tradition in Japan, not only in tea ceremonies, but also in gastronomy. The combination of high-quality ingredients, interesting flavors and health benefits gives the Matcha Latte its special charm. The strength of the drink comes not only from its taste, which is slightly bitter and plant-based with a hint of umami, but also from its taste Grizly explained, but also by its health properties. Matcha is rich in antioxidants and offers a milder caffeine boost than coffee.

Trendy cafes

Some cafés in the district have recognized the potential of Matcha Latte and have developed corresponding offerings. For example, Casa Florentina in Mering, which introduced matcha to its menu in 2024 and has been very popular ever since. The *Strawberry Iced Matcha Latte* with fresh strawberry puree is particularly popular here. In addition to the classic warm matcha latte, there are also seasonal variations such as mango, raspberry and blackberry on the menu.

Café Koe in Aichach opened in June and has also launched various matcha variants. Guests particularly like the mixture of matcha and strawberries. Café boss is optimistic and thinks the availability of matcha latte will attract new customers even in winter. Still, the high prices of matcha powder might make it hard for coffee to steal the show.

Café BinenStich in Friedberg has been serving both warm and chilled matcha lattes since this summer. So far, the drink has become well established, but there is no competition with classic alternatives such as coffee and chai latte. One reason could be that some customers find Strawberry Matcha to be too extravagant.

The Altstadtcafé Weißgerber, on the other hand, sticks to its traditions and experiences the hype about matcha calmly. Here they rely on handcraft and tried-and-tested recipes that include classic drinks such as cappuccino and traditional cakes. The operator does not believe in trends that quickly disappear.

Health Benefits of Matcha

Matcha is not considered a *superfood* for nothing. How Kumori Matcha explains, it offers numerous health benefits: antioxidants support cell health, caffeine provides energy, while L-theanine promotes calm focus. These properties have made matcha gain popularity worldwide and make it a popular companion in modern lifestyles.

Nevertheless, consumption should be done carefully. Despite the many advantages, there are also risks, such as allergies or intolerances to inferior products. A healthy dose remains essential in order to fully enjoy the positive effects of this special tea.

Whether as a refreshing *Iced Matcha Latte* or as a soothing warm tea - the enthusiasm for matcha in the Aichach-Friedberg region shows how well tradition and innovation can go together. Green tea is more than just a hype: it is becoming more and more established in the hearts of Cologne residents every day and also does something for their health.