Berchtesgadener Land: Tradition meets quality in the milk market!

Berchtesgadener Land: Tradition meets quality in the milk market!

A new wind blows through the Berchtesgadener Land: the dairy Berchtesgadener Land, which has made a name for itself through its regional and high -quality milk production, is launching an innovative product - "Rahm to cook". This consists of real cream and a vegetable stabilizer and therefore not only scores with fewer ingredients, but also with more credibility. Managing Director Pointner, 49 years old, emphasizes great value on transparency and emphasizes the disadvantages of industrial "cooking creams", which are often enriched with buttermilk, lean milk powder and thickening. The focus is clearly on the quality of the products, which underlines Investment Week.

The dairy is a cooperative that can count around 1,600 members who keep an average of 30 cows per operation. The milk is picked up to altitudes of 1,600 meters, even under difficult conditions. "Mountain milk" - a product that has been marketed since 1988 - pursues the principle of regional origin and short transport routes, with sales of around 345 million euros and a remarkable growth of 4.4%. The equity share is 83%, a solid basis that ensures a stable payout for member farmers, even if the demand drops.

Challenges in the organic milk sector

The production of organic milk is another exciting topic. At the moment, many organic milk cattle farms are faced with the challenge of switching back to conventional milk production due to the difficult market situation, which is discussed in the farmer. The six largest organic milk producers in the EU-Germany, France, Denmark, Austria, Italy and Sweden-recorded a production shot of 4.97 million tons of organic milk in 2022. But for 2023 there is a decline in the amount of milk by 2.6 %.

However, the Berchtesgadener Land dairy has deliberately decided to rely on organic production in the future. It is considered the first organic-certified dairy in Germany and strictly separates organic and conventional products. In addition, no self -brand production is operated for retailers, which is a significant positioning in the market today.

Market changes and herbal alternatives

Another trend that the dairy industry observes is the rise of plant alternatives. Current numbers show that the market share of plant alternatives in Germany in 2024 is already around 10 %, which forces industry to break new ground. The competitors particularly press the prices in the food retail trade, which affects the entire market structure, such as [Statista] (https://de.statista.com/statistik/studie/1614648/umfrage/anteil-pflanzlich-alternative-am- overallmark/). However, the company has internalized the lessons about origin and price communication and is pursuing a clear competitive strategy that focuses on real dairy products and regional sales.

The Molkerei Berchtesgadener Land thus impressively shows that you can survive in the competition without simply copying the market. Instead, they rely on their own strength, the basis of their products, and thus emphasize the importance of regionality in a changing market.