Knaus Tabbert: Radical realignment and fewer models in focus!

Knaus Tabbert: Radical realignment and fewer models in focus!

Jandelsbrunn, Deutschland - The world of motorhomes is head! Knaus Tabbert, the renowned manufacturer of motorhomes and caravans from Freyung, has announced its plans for a comprehensive realignment. As muw-nachrichten.de , the group would like to strengthen its market position by reducing both inventory and the model palette. This announcement fell at this year's annual press conference in Jandelsbrunn and marks a decisive turning point for the company.

The new CEO Wim de Pundert, who also acts as a major shareholder, leads the company with fresh wind. In the beginning, Knaus is planning a significant reduction in the variety of model from currently 58 series to only 38. This also includes a noticeable reduction in the floor plans in order to focus on the successful core products of the Knaus, Weinsberg and Tabbert brands. "We strive for a reliable price structure and high quality instead of relying on short -term discounts," says de Pundert.

challenges and future outlook

The past few years were not exactly easy for Knaus. According to vanexperten.de , the company had to fight with a decline in sales of 25% in 2023, which pressed sales to 1.08 billion euros. There were also internal difficulties, such as the departure of the long -standing CEO and even allegations of bribery against two board members. 😬

With the new strategy, Knaus Tabbert aims to stabilize for 2024. A profit of 28.4 million euros is expected, which is a significant decline compared to 123.8 million euros in the previous year. Nevertheless, the corporate management is confident: for 2025 you are aiming for sales of one billion euros and a return on sales between 5.0 and 6.5 percent.

product innovation and sustainability in focus

A highlight of the realignment is the introduction of the new Knaus Boxime, a camper van that is equipped with modern lightweight materials. This should not only improve acoustic insulation and insulation, but also offer a new room concept that enables more freedom of movement. The company is also planning new models for 2026, including Knaus L! VE I and the Weinsberg Carasuite with fresh floor plans. That sounds tempting!

The future orientation relies on quality, efficiency and strong customer orientation. Sustainable and innovative solutions should position Knaus Tabbert as a reliable partner for mobile trips. Even if some prestigious projects, such as the Super Campervan Cascan and the Hybrid residential mobile with Wankel engine, have been canceled, the group is all the more behind its proven series and a clear, focused portfolio.

Knaus Tabbert therefore has big plans and is working hard to pull the rudder around. It remains to be seen how the realignment will affect the market, especially in times of a flourishing motorhome market. SPIEGEL emphasizes that the boom in the motorhome sector has a major influence on the positioning of Knaus Tabbert has. The signs are upgrading - if the strategy is consistently implemented, the future could shine for the traditional manufacturer.