Cinnamon roll revival in Olching: The food truck is conquering the sweets world!

Cinnamon roll revival in Olching: The food truck is conquering the sweets world!

A hint of cinnamon and a sweet scent are in the air when you see Alexandra Wiesinger's food truck near her cosmetics studio in Fürstenfeldbruck. The cinnamon rolls she offers there are not only a treat for the palate, but also an expression of a current trend that is spreading rapidly from the USA to Europe. Loud Mercury Large cities such as Munich are strongholds for this delicacy, which offers something for every taste with various fillings and toppings.

Wiesinger tried thirty different dough variations to find the perfect combination. The selection ranges from classic cinnamon rolls to exciting varieties such as pistachio, nut nougat, Bueno and Oreo. While older customers prefer the traditional variants, younger customers often choose the more creative toppings. With a business registration in June 2023, Wiesinger took the step of launching her food truck. The food truck is currently being drawn to events and market Sundays, such as the next date on October 19th in Olching.

Cinnamon rolls are trending

Interest in cinnamon rolls continues to grow. Loud swp In cities like Stuttgart there are long queues in front of specialized shops like Cinnamood and Zeit für Brot. These establishments specialize in freshly baked cinnamon rolls and are very popular. Special features are the various fillings, which range from pistachio and lemon to chocolatey creations.

The cinnamon roll boom is expected to continue, and it's no surprise that demand for these sweet pastries is increasing worldwide. Cinnamood's concept, which began as a lockdown passion, now has over 30 locations planned in Germany, and the franchise model is generating great interest from potential partners. This ensures that the cinnamon roll is now an absolute hit not only in the oven at home, but also on the streets of cities all over Germany.

A market with a lot of trust

The future of cinnamon rolls looks bright. The global baked goods market is booming and will grow to over 298 billion euros by 2030, with sales of around 5.74 billion euros expected in Germany alone in 2025. Loud swyytr Cinnamon rolls benefit from a general trend towards retro baked goods, with the variety of variants, be it gluten-free, vegan or with a cream cheese topping, making the products even more attractive.

This shows that the cinnamon roll is not just a simple pastry, but has become a real cult object that not only conquers people's tastes, but also their hearts. Whether at the next market Sunday in Olching or in one of the new cafés in Cologne – the cinnamon roll remains a much sought-after piece of joie de vivre.