Create your brand: Course for beginners in Selb starts soon!

Create your brand: Course for beginners in Selb starts soon!

An exciting event is coming up in the picturesque town of Selb, which is specifically intended for founders, self-employed people and small businesses. On Tuesday, October 7th, 2025, the Fichtelgebirge Adult Education Center is organizing a course entitled “Corporate Design for Beginners – DIY Branding”. This course offers a valuable opportunity to learn and apply the basics of successful corporate design.

The course content is broad and goes deep into the topic. From choosing suitable colors to typography to logo creation – everything you need for a professional brand appearance is covered. Participants can look forward to practical examples and the presentation of useful design tools, both free and paid. Course leader Marion Herrmann will start the evening at 5:30 p.m. and the participation fee is a moderate 18 euros. Further information and registration can be found on the Fichtelgebirge Adult Education Center website.

Why is corporate design so important?

As selb-live.de describes, corporate design is the key to a company's identity. It includes visual elements such as logo, typography, color concept and imagery. A well-thought-out corporate design not only ensures recognition, but also a positive feeling among the target group. It helps to clearly stand out from competitors and build trust with potential customers.

Essential aspects of a successful corporate design are uniformity and authenticity. For example, godaddy.com explains that a clear visual language is crucial to staying in the minds of customers. Innovative design ideas and consistent storytelling in marketing strengthen branding and increase customer loyalty.

A look at the elements of corporate design

Creating an effective corporate design takes place in several steps, starting with a self- and target group analysis, followed by a clear design concept. Agentursander.com emphasizes that a well-developed corporate design should take into account not only visual but also emotional aspects. The selection of colors and typography is not just a question of taste - it can directly influence the perception and trust of the target group.

• Wichtige Elemente umfassen:
• Logo und Logo-Varianten
• Farbpalette
• Typografie
• Bildsprache und Grafikelemente
• Gestaltung von Print- und Online-Materialien

A well-thought-out design style guide ensures that all visual components are used consistently across different channels. This not only increases recognition, but also supports employees' internal identification with the brand.

In summary, the course at the Fichtelgebirge Adult Education Center offers an excellent opportunity to learn the basics for a successful brand presence. Anyone who is just starting out on their own or would like to polish up their existing business should not miss this event.