Pepsi returns to Edeka: Finally settled!

Pepsi returns to Edeka: Finally settled!

After years of disputes, Edeka and Pepsico have reached an agreement that will soon enable consumers to find Pepsi products on the shelves of Edeka and Netto again. A spokesman for Edeka confirmed the agreement and reported on successful conversations that will now enable the return of popular drinks such as Pepsi, Schwip Schwap and Rockstar as well as snacks from Lay’s and Doritos brands. The first products are expected to be available in the markets from mid -June 2025.

Complete supply of Pepsi products will take some time because the production must first be raised. There are questions about the exact design of the agreement, since Pepsico has not published any details about the ongoing negotiations. The absence of the products has been recorded for over two years due to conflicts about prices, some of which were caused by the Corona pandemic and the Ukraine War.

background to the arguments

The dispute between Edeka and Pepsico was reinforced by the company's demand to raise the prices by 30 percent. Edeka rejected this claim, which led to immediate delivery stops. The negotiations continue to come up with, since Rewe is also prepared for a lack of deliveries, as a result that Pepsico has implemented these drastic measures. The Edeka CEO Markus Mosa had accused the international branded articans “greed”, which further tightened the already tense situation.

In addition to Pepsico, Edeka faces further challenges, since Beiersdorf and other manufacturers such as SC Johnson and Brandt also have delivered deliveries and announced price increases. These delivery bottlenecks not only affect drinks, but also cosmetic products such as Nivea and Labello. Edeka described the delivery stops as "one -sided" and is steadfast towards the manufacturers, but continues to leave the effects on the range.

shopping behavior and market analyzes

The latest developments have caused concern among consumers. EDEKA achieved sales of 75.3 billion euros last year, which corresponds to an increase of 6.5 percent compared to the previous year. In this context, the return of the Pepsi products is particularly gratifying for the approximately 13 million customers who visit the company's almost 10,900 food markets every day. Around 413,000 employees at Edeka are entrusted with the daily supply of goods.

The problem of rising food prices and delivery bottlenecks is not just an issue for Edeka. According to an analysis of Foodwatch, these trends could have long -term effects on retail and consumer prices. Further information on the challenges in the food sector can be found in the comprehensive Study of Foodwatch .