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Insurance advertising for young adults makes an 84-year-old laugh!
An 84-year-old Licher experienced confusion and humor about a sales letter aimed at young adults, recalling previous misadventures.
Insurance advertising for young adults makes an 84-year-old laugh!
An 84-year-old man from Lich recently received a sales letter from an insurance agency aimed at young adults. The letter addressed the fact that children grow up quickly and have to take on responsibility themselves. The senior found this speech amusing because at his age he has long since left his parents' home and the topic of "youth" now seems far away from him.
What is particularly revealing is that this letter brought back memories of his own anecdote from his professional past at a health insurance company. At that time, a 101-year-old man was sent a letter warmly congratulating him on his first birthday. This situation was no less bizarre for the person affected: the now very old man had long since had his third teeth and was no longer able to take part in the preventive examination offered by the pediatrician. The Licher senior described the situation that condensed in his memory as “crazy” – which underlines the absurdity of such emails.
A good touch for humor
The stories surrounding these sales letters show how companies can often lose contact with their target group. When you look at it, you notice that such marketing campaigns not only surprise potential customers, but also seniors who have long since left the product or content behind. At a time when communication is constantly changing, a more strategic approach could make sense for companies to avoid falling out of line.
The senior’s experiences are not unique. It happens again and again that unintentional mailings cause amusement. Who doesn't know the strange letters you receive in the final years of your life? They are often full of well-intentioned advice that can hardly be implemented in reality.
Another look at technological challenges
The Licher Senior's stories and technological updates remind us that in both marketing and technology, understanding the target audience and taking the right actions are crucial. In this sense, you could say: If you strike the right tone and understand your audience, you will do good business - whether in the insurance industry or technology.