High prices guise: This is how Shrinkflation tricks when shopping!
High prices guise: This is how Shrinkflation tricks when shopping!
The topic of the Shrinkflation is currently causing plenty of discussions among consumers. What exactly is behind it? The term consists of the words "Shrink" (shrinking) and "inflation" and describes how providers reduce the content of their products, while prices and packaging remain the same. A recent incident that illustrates the frustration of customers was documented on social media. A buyer of the Australian supermarket chain Coles posted a photo that showed the misleading packaging of a cake. While half of the cake was nicely decorated with frosting, the rest was completely naked - a picture that many found as sneaky. The Hamburg consumer center also warns: Shrinkflation is a "hidden price increase" and now a widespread phenomenon in the supermarkets worldwide, which has increased significantly in recent years. As reported by the [Consumer Center Hamburg] (https://www.vzhh.de/presse/shrinkflation-verlen-preiserhoehungen- on record level), record numbers of complaints on this topic were recorded in the first half of 2023
Why is Shrinkflation a hot iron right now? In view of the ongoing inflation, more and more consumers and regulatory authorities are becoming the focus of the problem globally. In Norway, the term "Krympflasjon" was even voted the word in 2022. DLA Piper has carried out a comprehensive investigation into legal reactions to shrink flation in over 26 countries. This shows that nine countries specifically think about legal regulations while Italy, France, Hungary and Romania already have existing laws. In Great Britain, where the new rules to combat the shrinkflation in October 2025, a stronger focus on consumer protection is also expected.
price increases without transparency
Another aspect that brought consumers into rage are the inconsistent price increases: For example, products such as Suchhard cocoa powder were reduced from 500g to 400g, which corresponds to a price increase of 25%. Ice was also experiencing up to 63%on the stem of Milka and Oreo as well as shower gel from Duschda's price increases, while the content was decreased. Consumers report that such changes are often communicated hidden and that the new packaging is rather advantage, e.g. under the "New Size" label. According to dla piper, the focus is on improved transparency in consumer formation. Among other things, an mandatory labeling of content reductions is required.
In view of this confusion, it is not surprising that many consumers are literally frustrated. A Reddit user put it to the point when he commented on the misleading representation of the cake: "There is something!" In fact, this incident shows an example of how consumers deal with such challenges. While some users considered the packaging to be underhanded, others stated that the room that was created by the missing frosting swabs should be used for lettering. Even now, the question remains how long the buyers accept these misleading tactics on the shelves.Details | |
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