Eintracht Braunschweig separates from Puma: new jersey is imminent!

Eintracht Braunschweig separates from Puma: new jersey is imminent!

Eintracht Braunschweig and the sporting goods manufacturer Puma are going their separate ways after the 2024/2025 season. The official announcement was made on June 13, 2025. This separation follows a successful partnership that began almost four years ago, in 2021. Puma had previously equipped the team from 2007 to 2013 and then returned in the 2021/22 season to supply Eintracht Braunschweig with jerseys.

Wolfram Benz, the commercial director of Eintracht Braunschweig, was grateful for the cooperation and the sporting successes achieved during this time. Under Puma's equipment, the club was able to celebrate promotion to the 2nd Bundesliga and successfully stay in the league three times in a row. Puma has also expressed its appreciation and wishes the club much success for the future. This balance of the partnership is described as consistently positive by both sides news38.de reported.

Return and farewell

The decision to end the collaboration came as a surprise to many, as the partnership had been considered successful in the recent past. The club did not give any specific reasons for the separation, but a report in the “Braunschweiger Zeitung” suggests that the Umbro brand is being treated as a possible successor to Puma. Umbro has had a licensing agreement with sportswear brand Castore since March 2024, which could potentially represent an interesting twist in the club's future outfit, as shown on t-online.de reported.

Puma not only provided Eintracht Braunschweig with a blue and yellow team line, but also provided a leisure collection that was available to players in the first and second teams as well as various departments of the club. In the past, Wolfram Benz has spoken positively about the collaboration and the dedication that Puma has put into the partnership eintracht.com holds on.

A chapter closes

The end of the partnership with Puma marks the end of a chapter that had formative moments for both the traditional club and the supplier. Eintracht Braunschweig will now look for a new partner, while Puma continues to establish itself as a leading sports brand in over 120 countries. The question of which outfitter will dress the lion in the future remains open and is eagerly awaited.