Jever will bring non-alcoholic beer from 2026 – enjoyment without regret!

Jever will bring non-alcoholic beer from 2026 – enjoyment without regret!

The beer world in Germany is facing exciting change. From January 2026, the Friesisches Brauhaus zu Jever will bring a new non-alcoholic beer onto the market with “Jever Fun 0.0%”. Loud NWZonline The brewery is responding to the growing interest in alcohol-free alternatives, which appeal not only to drivers but also to health-conscious consumers.

Press spokeswoman Ira Beckmann emphasizes that more and more people are looking for a beer that tastes convincing and is completely non-alcoholic. “Jever Fun 0.0%” offers exactly that with its golden yellow color and full-bodied taste. Tim Pieritz, the marketing director, explains that the new product places a particular focus on regeneration after exercise. So if you're looking for refreshment while avoiding alcohol, this beer is a great solution.

Market development and demand

Market analyzes show that non-alcoholic beer is becoming increasingly important. In Germany, drivers are no longer the main consumers. Once often seen as a stopgap solution, it can now be found on almost every restaurant and bar menu, reflecting changing consumer habits. Data from Statista show that in 2024 sales of non-alcoholic beer increased to almost 5.8 million hectoliters, worth over 606.4 million euros. Per capita consumption in Germany is now almost five liters of non-alcoholic beer annually.

But while demand for non-alcoholic versions is booming, traditional beer manufacturers are struggling with falling sales and sales. A new low of around 67.9 million hectoliters was reached in 2024. The brewery study shows a decrease to 1,459 breweries in Germany, while the variety of non-alcoholic beers has developed rapidly. Brands such as Krombacher 0.0 and Erdinger Alcohol-Free are now well-known and valued.

Advertising measures and future prospects

In order to introduce the new “Jever Fun 0.0%”, the brewery is planning extensive marketing measures. National TV advertising, digital communication strategies and PR campaigns are intended to help strengthen the market position in the non-alcoholic beer segment. According to Beckmann, one in ten beers brewed in Germany could soon be alcohol-free, even if the growth in this segment cannot fully offset the decline in alcoholic beers.

The increasing popularity of non-alcoholic beer shows that many consumers not only value taste, but also a healthy lifestyle. The introduction of “Jever Fun 0.0%” not only expands the Jever brewery's product range, but also offers all health-conscious people a new taste experience. The German beer landscape is becoming more colorful and varied, making beer enjoyment more accessible to everyone.