Wilhelmshaven in focus: 2.5 million experiences with influencer Coco!

Wilhelmshaven in focus: 2.5 million experiences with influencer Coco!

Last weekend, Wilhelmshaven turned into a hotspot for influencers and the curious when the well-known influencer “Kleinstadtcoco” launched the “Kleinstadtcoco Encounters” event series. As nwzonline reports, the aim of these events was not only to present the city from its most beautiful side, but also to attract a broad audience to lure the port city.

With the beautiful and colorful things that Wilhelmshaven has to offer, the seven participating influencers, including the prominent @kleinstadtcoco, @merleschoon, and @mo.ve_, attracted over 2.5 million people on social media. Highlights included a concert by Florian Künstlers with a view of the water and an impressive fireworks display, which perfectly rounded off the atmosphere at the Fliegerdeich Hotel. But that wasn't all the event had to offer. An East Frisian tea ceremony and relaxed yoga with Alex Sander from “aymayoga” allowed the participants to unwind.

A colorful program for everyone

But what would such an event be without musical accompaniment? Julian and Vanessa from “Die Tatars” created the right atmosphere with their sounds. In addition, Aleks Walkowiak from “schoenes_fest” took care of the decoration of the event, while Olaf Werner from the SME and Economic Union ensured that a close connection was established with local service providers.

As success-magazin explains, Kleinstadtcoco meets her community at eye level and thus creates an authentic connection with her followers. Such campaigns have become increasingly established as part of modern communication strategies in recent years, especially in the event sector. Now more than ever, social media is the be-all and end-all when it comes to increasing event visibility and building community.

The power of influencer marketing

The concept of influencer marketing has established itself as a proven means of promoting events. The Prolight-Sound-Blog reports that influencers not only share content, but also communicate directly with their audience, for example through live interviews and exclusive meet & greets. The aim is to increase both the reach and the authenticity of the content presented through personal reporting.

A central element of success is the effective selection of influencers. It is important to choose the right faces for the event in order to optimally reach the target group. The interaction between influencers and their viewers, which takes place in real time, also promotes loyalty to the brand and increases the awareness of the city of Wilhelmshaven as an event location.

The “Small Town Coco Encounters” event series heralds a new phase in the marketing of cities and their culture. Further events are already being planned to continue to put Wilhelmshaven in the right light and to offer both tourists and locals an unforgettable experience.