FC Köln and Ford: Successful partnership sealed until 2029!

FC Köln and Ford: Successful partnership sealed until 2029!

Exciting news for all fans of 1. FC Köln: The traditional club has extended its long-standing partnership with Ford for a further four years until 2029. This means that Ford, on board since 1994, remains the FC's exclusive partner and jersey sponsor. In a time marked by sporting ups and downs, Ford is one of the club's most stable sponsors. FC managing director Philipp Liesenfeld emphasizes the trusting cooperation that has lasted for over three decades. “The fans can look forward to many exciting activities,” said Liesenfeld, who sees the more intensive cooperation as crucial for the FC family and society.

Ford has not only established itself as a sponsor, but also brings an emotional connection with it: Managing Director Christoph Herr describes the partnership as a “matter of the heart” and emphasizes the tradition that is associated with it. At Ford they are aware that many employees are also big fans of 1. FC Köln. The collaboration enriches not only the sporting but also the social life of the city.

Long-term perspectives and support

Over the next four years, the collaboration between 1. FC Köln and Ford will be intensified, with particular attention being paid to supporting the licensing area, young talent and sustainability initiatives. These aspects are not only important for the club, they also show the increasing importance of Corporate Social Responsibility (CSR) in the sports sponsorship landscape. The partnership with Ford goes back a long way and includes names from the club's history such as Bodo Illgner and Toni Polster, which underlines the connection between tradition and modernity.

1. FC Köln can also rely on attractive stadium occupancy and strong media interest, which makes the club particularly attractive for sponsors. In addition to the extension with Ford, other contracts were also extended: Adidas will continue to be on board from 2026, Rewe will remain the jersey sponsor until 2028, and Telekom and RheinEnergie AG are also committed to working together until 2028 and 2029 respectively.

Sponsorship in modern sports

Sports sponsorship has become a crucial component in modern professional sports. It is not just an advertising exercise, but a strategic partnership based on mutual benefits. Like the relationship between Ford and 1. FC Köln, where the focus is on the alignment of brand values ​​and the long-term perspective. A look at international examples shows what successful partnerships can look like: Adidas and Real Madrid or Nike with FC Barcelona are just a few that greenhorns like FC Cologne can look to as role models in sponsorship.

With the extension of this partnership, not only financial aspects come into play, but also the promotion of the community and the strengthening of social cohesion. Ford plans to further strengthen the connection to the club through various activities and is therefore an integral part of the FC family. A strong sign for the club and its supporters that this is not just a business, but a real connection.

For FC players and fans, the continuation of this strong partnership could mean that there is a lot to come for them in the coming years. 1. FC Köln and Ford: A cooperation that goes far beyond business.