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Becher modernizes Oberhausen: New exhibition inspires craftsmen!
With Becher, Oberhausen is modernizing a 1,500 m² exhibition concept for craftsmen and architects.
Becher modernizes Oberhausen: New exhibition inspires craftsmen!
In the heart of Oberhausen, the Becher company has brought a breath of fresh air with a comprehensive renovation of its location. The company has a unique exhibition concept introduced that is tailored to the needs of craftsmen, interior designers, planners and architects. With a new exhibition covering an impressive 1,500 square meters, a platform is being created that not only informs but also inspires.
The heart of the exhibition is the “material stage”. Here, visitors can combine all the decors and design materials from the panel material suppliers and test their feel. This allows for a deeper relationship with the materials that will ultimately be used in real projects. Anyone who wants to familiarize themselves with the various options also has the opportunity to use the “Magic Table”, which allows the digital visualization of real patterns. This is particularly helpful for anyone who has a good knack for design and planning.
Experience and communication in focus
The exhibition rooms not only offer aesthetic experiences, but also comprehensive advice options. The design of the rooms is designed to provide experience-oriented advice, which makes professional sampling a child's play. All visible surfaces and furniture within the exhibition are made from materials from the Becher range, which underlines the quality and variety of the products.
The exhibition also includes an indoor garden world that shows solutions for facades, terraces, garden houses as well as saunas and hot tubs. Another important point of the concept is the wide selection of sawn and structural timber provided in the warehouses. This ensures that craftsmen and construction professionals are always well equipped.
Investments in the future
Becher has clear goals: Working with construction and industrial partners not only strengthens the quality of the products, but also the presence in the Ruhr area. With the investments in this modern exhibition, Becher wants to create a sustainable platform for the wood wholesale trade and thus meet industry demand.
By the way, the term “cup” has an interesting origin that goes back to Middle High German. The term describes a cylindrical or slightly conical drinking vessel, completely without a stem and typically without a handle. If you take a closer look, you will notice that the word “mug” not only stands for the company name, but can also evoke very different associations. So the cup, whether in the context of furniture or drinks, is always valued as a piece of tradition.
Becher's remodeled exhibition concept shows that the company not only pays attention to aesthetics, but also to the functionality and sustainability of its products. This means it is well prepared for the future challenges in the timber wholesale business.