Hunkemöller closes branch in Halle: clearance sale is on!

Hunkemöller closes branch in Halle: clearance sale is on!

Dutch lingerie brand Hunkemöller has been causing a stir in retail lately. On September 13, 2025, the branch in Halle (Saxony-Anhalt) on Leipziger Straße will close its doors. This closure joins a series of branch closures that the company has announced this year. Meanwhile, a clearance sale is going on in Halle, which is intended to attract customers with significant discounts Mercury reported.

In June 2025, Hunkemöller had to close three branches in different cities: in Donauwörth (Bavaria), in Lingen (Lower Saxony) and in Altenburg (Thuringia). The company's PR agency also did not want to comment on further closures or possible new openings. After all, there has been a freshly designed flagship store in the Centro in Oberhausen since spring 2025, which is intended to act as a new attraction.

Financial challenges

However, Hunkemöller faces massive financial challenges, compounded by inflation and declining consumer disposable income. Loud Retail detail The company's sales fell by 8% last year to 542.3 million euros, while gross operating profit fell by a third to just 42.8 million euros. Net losses have more than doubled and now stand at €141.8 million, partly due to a massive write-down of goodwill.

Brian Grevy, the new CEO, not only has to fight against the increasing debt burden - which is eight times as high as EBITA - but also adapts the company structures. Hunkemöller planned to close nearly 50 additional stores throughout the year, bringing the total number of closures to 45 and new openings to just 11 last year. E-commerce plays only a marginal role, accounting for just 25% of total sales, indicating that brick-and-mortar retail remains the main source of revenue.

The future in sight

Despite the difficulties, Hunkemöller remains optimistic. CEO Grevy emphasizes that brick-and-mortar stores are responsible for 70% of sales, while 30% are generated online. The company plans to modernize stores and offerings and open an automated distribution center. By March 2025, Hunkemöller operated 340 branches in Germany and a total of 750 worldwide. In order to turn things around back to positive results, 150 of the branches are to be redesigned.

In summary, it remains to be seen how Hunkemöller will develop during this turbulent time. The situation is tense, but with fresh ideas and strategic adjustments, the brand could turn things around and become more attractive to customers in stationary retail again.