Easter prices explode: You need to know that about chocolate!

Easter prices explode: You need to know that about chocolate!

Deutschland - In the last few days before Easter, the purchase of chocolate sweeties in Germany begins, especially for supermarkets such as Rewe and Edeka. This wave of consumption takes place in a context in which the raw material prices, especially for cocoa beans, have risen sharply. According to Derwesten.de between March 2024 and February 2025, 5.5 percent decreased. This also has a direct impact on the prices of chocolate products.

The price increases are noticeable for many products. For example, the "Harry Hase" (110 g) of children now costs 3.59 euros, which corresponds to an increase of 44 percent compared to 2024. The Milka bunny (45 g) has also become more expensive and is now sold for 1.69 euros, which corresponds to an increase of 42 percent. Lindt has raised the prices for her Easter bunny (100 g) by 13 percent, so that it now costs 4.29 euros. However, some products, such as the yoguret variant and the vegan Easter bunny from Lindt, were able to keep their prices stable.

production and export of chocolate rabbits

This year over 214 million chocolate east bunnies will be produced, such as augsburger-allgemeine.de . Interestingly, only half of these rabbits remain in Germany, the rest is exported to European countries, the USA, Canada, Australia and South Africa. The classic whole milk chocolate east bunny remains the favorite of consumers. Fair bitter and white variants are also trendy.

The proportion of sustainably certified cocoa in the confectionery sold in Germany has increased. In 2020, this proportion was already 77 percent compared to only 3 percent in 2011. This development goes hand in hand with the growing interest of consumers in ethically produced foods.

rising raw material prices and their effects

The global cocoa prices have experienced a dramatic increase in the past few months, impaired by crop failures and a falling offer. The price for a ton of raw cocoa currently exceeds £ 5,600, which corresponds to an increase of over 160 percent in the past 12 months, such as

Consumers in Germany can adapt to further price increases, since the per capita consumption of chocolate goods was also 9.3 kg in 2023. Since the raw material prices and manufacturing costs continue to increase, it remains to be seen how the supermarkets and manufacturers will deal with this situation.