Artificial intelligence is revolutionizing wine advice at the Bärenhof!

Artificial intelligence is revolutionizing wine advice at the Bärenhof!

In the beautiful Palatinate, more precisely in the Bärenhof in Ungstein, Jürgen Bähr and Monika Hochmuth are trying to take wine advice to a new level. Using artificial intelligence (AI), the two experts want to find out which wine goes best with a special meal or festive occasion. This modern approach could revolutionize the wine selling game, as we know that choosing the right wine is often a bit of a science in itself.

“The language of wine is a pictorial form of expression that is based on many comparisons,” explains Bähr. This often makes it difficult to describe certain wines precisely. Whether it's a Riesling with peach notes or a Cabernet Sauvignon that is reminiscent of dark chocolate - the aromas are diverse and require a clever use of language. But that's exactly what makes the wine language so exciting and complicated at the same time. According to the Wikipedia This technical language is the tool for wine critics and sommeliers to make wine characteristics understandable to consumers.

The challenge of wine language

The special thing about the wine language is its complexity. Terms such as “rich”, “deep” or “astringent” describe the taste experiences and challenge consumers. Many enjoy wine, but often find it difficult to put into words exactly what they taste. This is where AI comes into play to help people find the right language. “We want to combine beauty with technology so that laypeople and experts can communicate better,” says Hochmuth.

The wine language also has a long history that goes back to ancient Greece. It consists of a variety of terms that have changed over the centuries. Historically, winemakers and cellar masters have repeatedly coined new expressions to describe the characteristics of their wines. An example of this figurative expression from the Wine encyclopedia is the description of the “finish”, which describes the feeling of the flavors after swallowing. This is where the language of wine becomes particularly captivating, as it not only illuminates technical aspects but also stimulates the senses.

Professional support and coaching

Another important player in the wine sector is Tanja Schneider, a trained hotel manager and marketing specialist. With over ten years of experience in the wine industry, she successfully advises companies and brings her passion for wine. Not only did she work in a biodynamic winery, but she also completed a sommelier training. Their experience and knowledge are invaluable in developing effective marketing strategies in the wine industry. In her last qualification, she trained as a systemic coach (DCV-certified) in order to be able to provide even more targeted support to entrepreneurs and managers. Her work relates to a success-oriented orientation in sales and rounds off the connection between wine, marketing and personal growth.

The combination of traditional wine knowledge and modern approaches such as AI shows that the wine industry is ready to evolve. The Bärenhof in Ungstein is not just a winery, but a place where new paths in wine advice are broken. The goal? Finding the perfect wine for every occasion while making the fascinating world of wine language accessible to everyone.