Snoop Dogg becomes co-owner of Swansea City: A new football star!

Snoop Dogg becomes co-owner of Swansea City: A new football star!

A more than exciting chapter in football opens today! The US rapper Snoop Dogg, known from the music world and passionate sports fan, is investing in the Welsh football club Swansea City. Both the club and Snoop Dogg himself announced this exciting move on July 17, 2025. The 53-year-old is now a co-owner and will intervene in the club's fortunes as a minority shareholder. The exact amount of the transaction has not yet been published, but Snoop Dogg's interest in football is undisputed.

Last Saturday, Snoop Dogg personally presented the club's new home jersey, showing how serious he is about his commitment. “I love football and am passionate about the history this club brings,” he said. At the shirt presentation he also revealed his admiration for the "proud working town" of Swansea and stressed that he wanted to do everything he could to help the club. He described Swansea City as an “underdog that bites back”, training a positive attitude from the start.

Swansea and celebrity investors

Swansea City is owned by a group of American businessmen: Andy Coleman, Brett Cravatt and Jason Cohen through Swansea Football LLC. This acquisition took place last year and the new ownership group is delighted with Snoop Dogg's involvement. Tom Gorringe, CEO of the club, is convinced that the rapper will help to significantly increase the club's popularity. It is hoped that with Snoop Dogg's help a competitive team can be formed to be successful in the Championship (English second division).

New co-owner Snoop Dogg is not the only prominent investor active in English football. Croatian football star Luka Modric, who recently moved from Real Madrid to AC Milan, also has shares in Swansea City. Modric was only announced as co-owner in April and shows that there is a lot of interest in the club. In addition to the two, other well-known personalities are also active in the football world, such as Ryan Reynolds and Rob McElhenney at Wrexham, Tom Brady at Birmingham City and other stars such as JJ Watt and Michael B. Jordan.

What's next?

Snoop Dogg's entry into the football world is considered by many to be a significant turn of events. He has previously expressed his interest in investing at Celtic and has now decided to join Swansea City, which is sure to shine a new light on the club. His presence will not only strengthen the sense of belonging, but could also attract new fans. What will happen next at the club remains to be seen, but one thing is certain: it will be interesting to see what the new co-owner can achieve in the coming season. “This is just the beginning of an exciting journey,” is the motto of the new season.

For Snoop Dogg, the football world seems to be another stage to live out his love of sports. With this collaboration, he will certainly also be in the spotlight as a torchbearer at the Olympic Games in Paris and show that the music and sports worlds are also closely linked.

For more information about this exciting step, see the articles from Rhine Palatinate, n-tv and New York Times.