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New website for Speyer: Discovering, experiencing and enjoying made easy!
The city of Speyer is launching the new website “Visit Speyer” to offer tourists comprehensive information about experiences and sights.
New website for Speyer: Discovering, experiencing and enjoying made easy!
The city of Speyer has taken a real step forward with the launch of the new website www.visitspeyer.de to improve tourist information for visitors and locals. As the Rhine Palatinate Reportedly, the website is intended to address the previous lack of information on the old homepage. The goal is to extend guests' stay and offer a wider range of experiences.
The idea behind www.visitspeyer.de is simple: The new platform provides information about discoveries, experiences and enjoyment in Speyer as well as further information about attractions in the area. Mayor Stefanie Seiler and Mayor Monika Kabs have already emphasized how important this source of information is for excursions and vacation planning, as in the Media information from the city of Speyer is held.
User-friendly navigation and rich content
The new website scores with user-friendly navigation, which takes place via a menu or attractive image tiles. The content is clearly presented in four core categories – “Discover”, “Experience”, “Enjoy” and “Service/Book”. This structure is intended not only to provide visitors with information, but also to increase anticipation of their visit to Speyer.
It should be particularly emphasized that the city's tourist information center is still located at Maximilianstrasse 13 and can be reached via the usual contact channels such as telephone (06232 14-2392) and email (touristinformation@stadt-speyer.de). Those interested can also find out directly about the new offers and regional gastronomy, which also plays an important role on the platform.
Tourism marketing in focus
The website is part of a larger trend in tourism marketing, such as Micromarketing explained. The travel and tourism industry is one of the most important economic sectors in the world and has experienced profound change as a result of the pandemic. It is now essential for destinations to increase their attractiveness while keeping the needs of their target groups in mind.
The new content elements of “Visit Speyer” are therefore also aimed at not only informing potential visitors, but also encouraging them to interact and book experiences. The combination of practical information and tempting excursion tips promotes regional highlights and is intended to sustainably increase visitor numbers.
Overall, the introduction of www.visitspeyer.de shows that the city of Speyer is taking a modern approach to getting both tourists and locals excited about their region. The new platform lays the foundation for creating an appealing and informative tourist offer that impresses everyone.