New SPD leadership: Klüssendorf wants plain text and fresh wind!

Tim Klüssendorf wird kommissarischer Generalsekretär der SPD und plant, das Profil der Partei klar und zukunftsorientiert zu schärfen.
Tim Klüssendorf becomes a provisional general secretary of the SPD and plans to sharpen the party's profile clearly and future -oriented. (Symbolbild/NAGW)

New SPD leadership: Klüssendorf wants plain text and fresh wind!

Lübeck, Deutschland - Tim Klüssendorf is the new provisional general secretary of the SPD. The 33-year-old, who was appointed by SPD boss Lars Klingbeil, has set himself the goal of reorganizing the party and sharpening its profile. "I want to speak plain text and not talk about the hot porridge," emphasized Klüssendorf, announcing that he wanted to seriously deal with the processing process after the recent election debacle. His focus is on the need to combine the acceptance of the poor election result with a new self -confidence.

Klüssendorf sees itself as responsibility to use the experiences from the failed traffic light government to better position the SPD in the black and red coalition during the reign. He calls for a clear and confident representation of government policy and the willingness to openly name compromises. This requires a reduction in public quarrels that the SPD would have harmed in the past. Klüssendorf also emphasized the importance of a future vision for the SPD, behind which the members can unite.

strategic realignment of the party

In the daily topics, Klüssendorf expressed the challenges that the simultaneous government has. He explained that the SPD has to find a new way to rebuild trust after the loss of votes. Humility before the elections is necessary, but also a clear departure to make the party sustainable. He describes his approach as a "thought approach" on topics such as pension policy, which is a departure from concrete legislative proposals.

The new general secretary, who has been a member of the SPD since 2007 and was previously active as a Juso boss in Lübeck, would like to bring a fresh air to the party since 2021, among other things as a member of the Bundestag. Klüssendorf is known for his proposal for a one -off asset tax, with which he made a name for himself in 2022.

change in party communication

In today's digital world, political parties such as the SPD are faced with the challenge of constantly adapting their communication strategies. As the spokesman for the SPD, Philipp Geiger, explains, the rapid development of the media landscape requires a flexible approach to regain the trust of the citizens. Social media in particular play a crucial role, but also enable the spread of fake news and other challenges.

Despite the critical phase in which the SPD is located, Klüssendorf shows understanding for the need to actively address the communicative challenges. "As a party, we have to intensify the dialogue with the citizens and at the same time take into account data protection and data security," said Klüssendorf. The SPD currently has 207 members in the Bundestag who are regularly in contact with citizens, associations and companies to respond to the needs of society.

Klüssendorf will be elected at the coming party congress at the end of June and is already preparing intensively for his new tasks in the Willy-Brandt-Haus. His approach to "reorganizing the party" could be the crucial step to get the SPD back on course and to meet the challenges of the future.

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OrtLübeck, Deutschland
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