Surprises for the environment: HappyTaps brings sustainability to Fulda
Surprises for the environment: HappyTaps brings sustainability to Fulda
The innovative “HappyTaps” project in Fulda shows how creative ideas can contribute to reducing waste and promoting sustainability. Initiated by Celina Butzke and Florian Bachmann, the concept is aimed at environmentally conscious consumers who are ready to venture the unknown.
a new business model in Fulda
In June 2024, the two founders set up their first return machine at Peterstor 7 in Fulda, a location that was made available to them by Natalja Buhoci. The idea of selling returns in the form of surprise packages initially aroused confusion at the commercial office, as this is an initiative in the region new and unconventional.
The concept of "HappyTaps"
The surprise packages that are sold for only 10 euros contain a variety of unexpected products, from fashionable accessories to technological equipment. "We do not know what is in it because we receive the returned articles from an intermediary to counteract a possible disposal," explains Bachmann. This model not only promotes fun, but also contributes to the environmental relief by reused goods produced.
Community and climate: a double benefit
With their approach, Butzke and Bachmann not only want to protect resources, but also address the community in Fulda. "We are happy about the positive response. We already have regular customers," says Butzke and emphasizes that many buyers also exchange the products with each other. In order to promote the engagement even further, you have set up an exchange box in which dissatisfied customers can exchange their articles for others. Objects that are not intended are donated.A look into the future
The success of the machine encourages the founder couple to expand their business. You are looking for a new location because the current "Break Time" kiosk will close at the end of August. "We need a place with the right opening times because the demand is highest in the evening," reports Bachmann. The possibility of being also present at flea markets has also proven itself and increases the awareness of your brand.
contribution to sustainability
With "HappyTaps", Butzke and Bachmann make their contribution to climate protection. Millions of packages worldwide are sent back every year. Their business model shows that both the reduction of waste and the work of joy can go hand in hand through unexpected surprises. This is not only an economic step, but also a step towards environmental awareness.
summarized "HappyTaps" is not only a successful company, but an example of innovative approaches to solve environmental problems and to strengthen the community.
- Nag
Kommentare (0)