The end of an era: fashion business Nineteen closes in Hagen after 18 years

The end of an era: fashion business Nineteen closes in Hagen after 18 years

The Hagen pedestrian zone is not just about fashion, but also about changes. After 18 years, the women's fashion business "Nineteen-Young Fashion" closes its doors. This message has met many long -term customers and employees alike. A domestic company disappears, and with it memories and experiences that have been gathered over the years.

"Nineteen" has made a name for itself in the popular shopping street of Elberfelder Straße for almost two decades, but business will not start the 19th year. As it has been reported again and again in the past few weeks, the city center of Hagen also faces challenges. The economic situation and the constant decline in customer frequency in the region have contributed to this unfortunate conclusion.

challenges for local retailers

The closure of "nineteen" is not only an individual story, but also reflects a major problem. The city center of Hagen has recently lost some of its business. In the past few months, the town hall gallery has also had a closure. This is a clear indication that many retailers have difficulty having to assert themselves in an increasingly competitive environment. An employee of the company was disappointed: "The heart is crying. I have spent many good years there with great experiences," which underlines the emotional bond of many employees and customers about this business.

The "nineteen" can no longer look back on positive business development, but the question of the future of the location remains exciting. The real estate market shows lively interest in the 47 square meter shop. On a real estate portal, the business was offered for sale on August 10, and reports on numerous visits confirm the interest of potential aftermaths.

The location of the business is described as a "A-situation", which means that it promises a high customer frequency. With a monthly rent of 985 euros, the restaurant is also attractive for new entrepreneurs. A representative of the real estate portal reported several visits in the past few days. It is expected that the new tenant will open at the latest on January 1, 2025. A start in front of the Christmas business would be a welcome bonus and could help to bring fresh wind into the business.

The end of an era

that of "nineteen" is a noticeable loss for some customers and the former workforce. A long -time buyer commented emotionally: "Very bad. I'm sorry for the owners. Are really nice, the two." These statements show how strong personal relationships in retail are; Customers are often more than just consumers and feel connected to the people and stories in the shops.

In the past few weeks, the Dortmund Thier-Galerie also made similar decisions, which underlines the trend that business owners continue to fight with the challenges of retail. Depending on other shopping centers and the growth of online shopping are additional obstacles. These developments mean that traditional business such as "nineteen" is pushed into the background, while consumer behavior is increasingly changing.

The change of location also indicates a certain potential for new ideas that could manage to revitalize and advance the city center of Hagen. Despite the lost tradition, there is hope for a redesign of the landscape that could produce a new generation of entrepreneurs.

A look into the future

While the closure of "nineteen" is painful, the upcoming change of the tenant could be a positive reorientation for the city center of Hagen. The search for a new, innovative concept could be the key to win back the lost customers and bring a breath of fresh air to the region. It remains to be seen which new offers and perspectives will bring the coming year.

The closures in the city center of Hagen are not isolated events, but mark a cross-trendy change in retail, which can be felt in many cities in Germany. These changes are often the result of various factors, including online trading, which has experienced a massive thrust during the Covid 19 pandemic. Consumers have increasingly used the convenience of online shopping, which has put a lot of inpatient business under pressure.

The change in retail

The changes in the shopping landscape have also caused retailers to reposition themselves. Cities like Hagen are faced with a combination of increasing vacancy and falling pedestrian flows. According to a report by the German Trade Association (HDE), over 50% of retailers have to deal with falling sales in 2023. This increases the pressure on traditional specialist shops to adapt to the needs of modern buyers.

The online trade has gained in importance, but many cities take measures to increase the attractiveness of inner cities. Actions such as extended opening times or the support of local retail are some of the strategies that are tested to regain customers and keep the cityscape alive.

Statistics for retail development

A current survey by the Federal Association of E-Commerce and Shipping Trade Germany (BEVH) shows that online trading in 2024 has grown by over 10%, while at the same time many local shops, especially in smaller cities, have difficulties. About 30% of the retailers surveyed stated that they had completely changed their business strategy within the past 12 months in order to meet the changed consumer preferences.

In addition, a study by the IFO Institute published that around 40,000 shops had to close in Germany in 2023. These figures illustrate the challenges in front of which the retail landscape is facing. Individual cities like Hagen are particularly affected because they often have to compete with the attractiveness of tourist hotspots.