Deadpool & Wolverine: Mega coffers success delights fans in Los Angeles

Deadpool & Wolverine: Mega coffers success delights fans in Los Angeles

Los Angeles (dpa)- The enthusiasm for the publication of "Deadpool & Wolverine" not only shows the popularity of the two characters, but also the growing influence of the social media presence of film actors. The latest film from the Marvel universe has recorded over $ 438 million (around 403 million euros) worldwide on the start weekend, which makes it one of the most successful cinema starts in history. The number of spectators in North America alone amounts to an impressive $ 205 million, which is a record for an R-rated cinema film.

The influence on the film industry

The success of “Deadpool & Wolverine” not only underlines the interest in superhero films, but also sets a new standard for how such films are marketed. The background is the R-age approval in the USA, which means that young people under the age of 17 can only see the film accompanied by adults. This restriction emphasizes the viral marketing hype for such films, since the target group is primarily adult viewers who appreciate the Deadpool known for its coarse language and brutal humor.

The main actors and their connection

Ryan Reynolds (47), who embodies the role of the Deadpool, and Hugh Jackman (55), who appears as a Wolverine, supported each other as part of press work and their social media. In humorous posts you show your friendship and your own reactions to the huge success of the film. Jackman posted a picture of himself in the Wolverine costume, where he looks at a framed photo of himself with the inscription "#1 movie in the world". Reynolds, alluding to Jackman's picture, also shared a humorous contribution and, with the words "I already miss Hugh," show the close connection between the two stars.

A review of the Deadpool series

The first Deadpool film that came out in 2016 collected $ 132 million on the opening weekend, while the sequel “Deadpool 2” came to $ 125 million in 2018. With the new film, the series breaks all previous records and shows how much the audience is willing to pay for innovative comic adaptations. In addition, the film offers a mixture of brutal humor and action -packed scenes that captivates the audience.

outlook for the upcoming developments

The enormous popularity of “Deadpool & Wolverine” may signal that the genre boundaries could continue to merge and the humor element could play a central role in future Marvel projects. The two main actors understood to establish a connection to the fans through their social media that goes beyond classic film consumption. Such a dialogue between actors and spectators could change the way in which films are advertised and perceived.

- Nag