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New boss in the Felsengartenkellerei: challenges for the future!
Ludwigsburg - New challenges for the wine industry under the leadership of Fischer: reducing costs, strengthening relationships with retailers and mastering climate change.
New boss in the Felsengartenkellerei: challenges for the future!
Innovations in the wine scene: In the Felsengartenkellerei Besigheim the challenge that the new managing director, Fischer, has to overcome is becoming great. He has set out to reduce cost structures after the operation became too large due to mergers and acquisitions in the region. The structures of the operation in Hessigheim are really designed for larger scales, and raises the question of whether there will be any personnel consequences. Fischer sees his goal clearly: relationships with retailers should be expanded in order to gain a stronger national foothold and increase sales beyond Württemberg. He particularly benefits from his contacts from his time as head of the Sonnenhof.
The Sonnenhof, known as the largest private winery in Württemberg with around 53 hectares of vineyards, was managed by Fischer and makes it clear that he has a good hand for the industry. He sees opportunities for wine in the Neckar Valley Bietigheim newspaper especially in exports to Nordic, Asian and Baltic countries. This could give new impetus to the shrinking viticulture that he wants to curb.
Climate change and its challenges
The wine scene is not only under pressure from operational challenges, but is also heavily impacted by Climate change affected. Extreme weather conditions such as subsequent frosts or periods of heat are now endangering the vines and making cultivation in the region more difficult. Fischer also has to deal with the fact that grape prices are currently falling sharply and are leading many Wengert residents to set aside or even clear land. This leads to worrying gaps in the cultural landscape, especially in the steep slopes of the Neckar Valley.
More and more companies are complaining about problems with plant protection because uncultivated areas can spread fungal diseases to neighboring properties. The challenge of growing sustainable grape varieties that are more resistant to disease plays a central role. Particularly fungus-resistant grape varieties (PiWi) could offer a solution, while unpopular grape varieties are increasingly being cleared.
Sustainability in winegrowing
The current situation is also in the ProWein Business Report clearly. Industry experts have highlighted that sustainability remains a key issue. Around 80% of industry experts are calling for a uniform standard for communicating organic wines to consumers. More than half of all winegrowers have already implemented measures for ecological sustainability. Nevertheless, consumers' willingness to pay for organically produced wines remains a central problem.
The challenges posed by climate change, coupled with the economic conditions of the industry, now require creative solutions and cooperation between all players along the value chain. Fischer keeps these facts in mind as he plans to take Felsengartenkellerei to new heights and future-proof winemaking in the region.