Surfing safely: How cookies track our data on the Internet!

Surfing safely: How cookies track our data on the Internet!

Cookies play a crucial role in today's digital world. However, many users do not know exactly what are hidden behind these small text files and what effects they have on their own surfing behavior. A look at the current information on the handling of cookies shows how important transparency and consent in the use of personalized data are.

cookies are saved on the end devices when visiting a website and enable users to recognize users the next time they visit. This is particularly practical for login data or the content of the shopping cart. At the same time, the question of data processing and data protection arises: While technical cookies that do not contain any personal data are widespread, advertising cookies and those that store login information can have a personal connection. The Hessian Ministry of Digital Strategy and Development explains that technically necessary cookies can be used without the consent of the users. For other purposes, however, express consent is required, which must be made possible by cookie banners, which offer users the opportunity to agree to tracking or to reject it [Hessen] that ...

tracking in the digital age

As part of the current discussion about data protection, the topic of tracking is becoming increasingly relevant. Tracking tracks users' activities over a longer period of time and over various websites. The aim is to offer personalized advertising and better match the needs of users. Various methods are used, such as cookie tracking, fingerprint tracking or app tracking. These techniques enable companies to create detailed personality profiles and behavior patterns. In this way, target groups can be addressed in a targeted manner and the success of marketing campaigns [e-law24] reports that ....

The knowledge of usage behavior is not only interesting for companies, but also raise essential questions about data protection. The General Data Protection Ordinance (GDPR) and the Eprivacy Ordinance are calling for the consent of users for tracking cookies. This means that users have to actively inform about the use of their data and have the opportunity to contradict tracking. This illustrates how important a comprehensive data protection declaration is that transparently informs about all technologies used.

Individual control by users

users now have various ways to protect their privacy and prevent tracking through cookies. This includes rejecting cookie banners, the administration or deletion of cookies in the browser settings, activating private mode in the browser and the use of extensions, web tracking prevent. Everyone is free to leave how much he wants to leave their digital trace, and the technical possibilities are constantly developing [Hessen] that ....