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The Schwäbisch Hall-Fuchs celebrates 50 years of living dreams and security!
The Schwäbisch Hall fox celebrates 50 years as a brand icon, symbolizing dreams of living and security in your own home.
The Schwäbisch Hall-Fuchs celebrates 50 years of living dreams and security!
In Cologne everything revolves around the Schwäbisch Hall-Fuchs, which is celebrating its 50th anniversary today. The charming brand figure of Bausparkasse Schwäbisch Hall has become inseparably linked to the home dreams of many people since her first TV appearance. The fox first came into the limelight with the well-known slogan “Bauspar foxes snap up now” and has been shaping people’s ideas about their own home ever since.
As pr-journal.de reports, we experience a fox that not only acts as an advertising symbol, but also stands for change and reliability. His strong character has undergone many changes since 1976, but his core values remain. Today the fox wears fashionable jeans and a yellow shirt, making him a real eye-catcher in the colorful world of advertising. He is one of the most famous brand characters in Germany, and an astonishing nine out of ten respondents can identify him, which puts him in line with other icons such as the purple cow or the gold bear.
A superhero for five decades
Mario Thaten, board member of the Schwäbisch Hall building society, describes the fox as part of the company's history and DNA, which stands for security and stability. For the big anniversary, the Schwäbisch Hall fox is now being celebrated as a superhero. A campaign linked to a competition is being launched under the motto “Our superhero turns 50 – five decades of commitment to your living happiness”. This shows how the fox, which has now become a familiar companion in many families, has found its home in people's hearts.
The emotions associated with the anniversary never leave you indifferent. Many families remember the first steps towards home ownership, often accompanied by the fox. He embodies the dream of owning a home and remains a reliable partner on this journey.
Financial tips for investors
Investors should also be aware that margin trading increases financial risks. Before entering this area, careful advice is recommended. After all, no one wants to experience a fiasco that could jeopardize their dream of owning a home – both literally and figuratively.