SunExpress starts exciting partnership with VfB Stuttgart!

SunExpress starts exciting partnership with VfB Stuttgart!

In a surprising move Tourism current announced today that Sun Express will become the exclusive airline partner of VfB Stuttgart. This strategic partnership is scheduled to last three years and begins with the 2025/26 Bundesliga season. Max Kownatzki, the airline boss of Sun Express, is proud of the company's commitment to top-class sport and sees great potential in working with a traditional club like VfB Stuttgart.

After Sun Express previously maintained a long-term partnership with Eintracht Frankfurt, which lasted a full eight years, the company is now moving to Stuttgart. During this time, Eintracht was supported, among other things, with two planes in the Eintracht design. The departure from Frankfurt is therefore a significant step in the realignment of Sun Express's brand presence.

New ways in brand presence

What exactly can fans and travelers expect from this partnership? In addition to the branding on LED boards in the stadium, exciting social media content is also created that includes the VfB players. This could prove to be a smart move, eh fvw.de reported. This entertaining content is designed to actively engage fans at the stadium and create a unique experience.

A look at the exact implementation plans shows that the partnership can be beneficial not only for Sun Express, but also for the entire region. Activities during the games are intended to promote close contact with the fans, which could strengthen both the airline's visibility and VfB Stuttgart's fan loyalty.

Economic considerations in sponsorship

In such partnerships, the question of return on investment (ROI) often comes up. Sportfive explains how important it is to formulate clear goals and set appropriate key figures. This includes not only brand awareness and engagement on social media, but also the analysis of web operations during the sponsorship period.

Analyzing these success factors will allow Sun Express to accurately assess the impact of their investments. This also includes recording increases in sales that are directly attributable to sponsorship activities, as well as possible improvements in brand perception among VfB Stuttgart fans.

Overall, the new partnership between Sun Express and VfB Stuttgart shows how sponsorship in sport can be enriching not only for the brands represented, but also for the entire fan community. It remains exciting to see what creative ideas and actions the airline will implement during the coming Bundesliga season.