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Bayreuth: Free advertising space pilot for local groups starts!
Bayreuth is planning free digital advertising space on Maxstrasse for non-commercial groups, decided at a cultural committee meeting.
Bayreuth: Free advertising space pilot for local groups starts!
In an exciting step for downtown Bayreuth, free, permanent advertising space will soon be available to non-commercial groups. The idea proliferated from a citizens' meeting that took place on November 11, 2024. These plans were now further fleshed out at a meeting of the cultural committee, chaired by economics officer Eva Bär. Your proposal envisages a digital information area on Maxstrasse, which should serve as a central element of the communication strategy Bayreuther Tagblatt reported.
Several essential measures will be taken as part of the pilot project. A digital display, including an outdoor flat screen, will be installed. The planned locations also include weatherproof flyer boxes that will be set up in central locations such as Luitpoldplatz and Tekirdağplatz. The test phase will cost around 20,000 euros, a large part of which will be covered by funding.
Important details about implementation
The city has estimated the purchase costs for the outdoor screen at around 7,000 euros. Monthly costs of around 30 euros are planned for ongoing operation. The content management software will automatically retrieve data from a dedicated portal and display it on the display. The cultural office will cover the annual operating costs totaling around 360 euros.
An interesting detail: The urban event platform “City, Country, Life” will provide the digital advertising spaces with current information. This means that interested parties can easily enter their content into the portal, which enables flexible and timely communication. A concept that will undoubtedly enrich the cityscape.
Digital advertising spaces in trend
The use of digital advertising space is constantly increasing these days. Digital signage, as used by companies such as SmilControl is offered brings with it many advantages. These include, among other things, the high level of flexibility in adapting content and the ability to communicate several messages at the same time. This means that advertising and infotainment can be offered at the same time, which is particularly advantageous in heavily frequented areas.
Another aspect is minimizing wastage through targeted, target group-specific content. How werbeflaechen.media explains, decisions regarding advertising locations and media are crucial for the successful placement of campaigns. The establishment of this digital platform in Bayreuth is a good step towards a modern, contemporary advertising culture.
Next Wednesday, the city council will look at these plans and decide on their implementation. There is great anticipation for the new advertising space, and the support of the culture committee suggests that the idea has found fertile ground.