Haba in crisis: 50 more jobs fall victim to the austerity plan!

Haba in crisis: 50 more jobs fall victim to the austerity plan!

In a turbulent time for the toy manufacturer Haba, which has its headquarters in Bad Rodach, extensive job cuts are again pending. How Mercury Reportedly, 50 employees are to be laid off in order to ensure the company's competitiveness. This is not the first round of its kind, as Haba already lost 450 jobs last year in an attempt to recover from bankruptcy proceedings.

The new job cuts were decided due to the ongoing economic challenges. Managing Director Dr. Mario Wilhelm explains that the high cost pressure played a central role and the decision was made after a comprehensive analysis of the economic conditions. Employees from the commercial area are particularly affected, while the aim is to optimize internal processes in order to work more efficiently.

Painful decline and reorganization

The changes are part of a larger restructuring, which also includes a streamlining of the management level. How BR According to reports, a total of almost 100 employees are expected to leave the company. The specific layoffs were only recently communicated to employees after there had been rumors of further job cuts since August. A transfer company will be set up for the affected employees to facilitate the transition.

The Jako-o brand has already been discontinued and furniture production in Saxony-Anhalt has been given up. This shows the extent of the changes necessary to survive in a challenging market environment. The decline in the entire toy market is now around 10%, which puts additional pressure on Haba.

Outlook and marketing strategies

Although the numbers fall short of expectations, there are still positive signs. Haba plans to strengthen the brand identity through targeted marketing and has already presented new products for 2027 that have received a positive response. Managing director Wilhelm emphasizes the importance of acting quickly and simplifying business processes in order to better master the challenges in the toy sector.

The situation is undoubtedly tense and many employees are worried about their future. But Haba's management is making every effort to make the process socially acceptable, which also includes an agreed social plan volume. In collaboration with the works council, a way is being sought to offer employees support during this difficult phase.