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Haba in crisis: 50 more jobs fall victim to the savings plan!
The toy manufacturer HABA from Bad Rodach announces 50 additional jobs to secure competitiveness.
Haba in crisis: 50 more jobs fall victim to the savings plan!
In a turbulent time for the toy manufacturer Haba, who has its headquarters in Bad Rodach, there are again extensive job cancellations. How Mercury reports that 50 employees are to be released in order to secure the company's competitiveness. This is not the first round of this kind, because last year Haba lost 450 jobs in an attempt to recover from insolvency proceedings.
The new job cuts were decided due to the ongoing economic challenges. Managing Director Dr. Mario Wilhelm explains that the high cost pressure played a central role and that the decision was made after a comprehensive analysis of the economic framework. Employees from the commercial area are particularly affected, while the aim is to optimize internal processes in order to work more efficiently.
Painful decline and reorganization
The changes are part of a larger restructuring, which also includes slimming the management level. How BR reports that a total of almost 100 employees should leave the company. The specific layoffs were recently informed the employees after there have been rumors about further job cuts since August. A transfer company is set up for the employees concerned to facilitate the transition.
The Jako-O brand has already been discontinued and furniture production in Saxony-Anhalt has been abandoned. This shows the extent of the necessary changes in order to be able to exist in a challenging market environment. The declines in the entire toy market now amount to around 10 %, which also puts HABA under pressure.
Outlook and marketing strategies
Although the numbers are left behind the expectations, there are still positive approaches. Haba plans to strengthen the brand identity through targeted marketing and has already presented new products for 2027 that have come across a positive response. Managing Director Wilhelm emphasizes the importance of acting quickly and simplifying business processes in order to better master the challenges in the gambling sector.
The situation is undoubtedly tense and many employees are worried about their future. However, the management of Haba is trying to make the process socially acceptable, which also includes an agreed social plan volume. In cooperation with the works council, a way is being sought to offer support to the employees in this difficult phase.