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City on Point: Patrick Eid inspires Deggendorf on November 6th!
The “City on Point” event with Patrick Eid will take place in Deggendorf on November 6th. Find out more here!
City on Point: Patrick Eid inspires Deggendorf on November 6th!
The anticipation for the “City on Point” event is growing! On November 6th, everything that has to do with urban issues and forward-looking ideas will meet in Cologne. Patrick Eid will moderate this exciting round and bring a breath of fresh air into the discussions. Even if the exact details of the event are still awaited, the event promises exciting insights and stimulating exchanges for everyone interested. According to Deggendorf it will be a platform to discuss the challenges and opportunities of our city.
However, at a time when online presence and digital innovation are extremely important, legal aspects cannot be ignored. Cookies play a central role here – especially in the area of online marketing. Onlinesicherheit reports on the increasing importance of cookies and the need to obtain users' consent for their use. EU law requires that users be informed about the use of their data in order to prevent misuse.
The importance of cookies in the digital space
Cookies are by no means just small pieces of data on websites - they are often the key to success for companies. Not only do they help generate sales, but they also enable personalized offers based on user preferences. But it's important to look closely here: too many users give their consent to cookies without really considering the consequences. Misuse of this information can lead to serious data protection issues as personal data is often processed.
Nina-Maria Hafner-Thomic from the Institute for Civil Law emphasizes that informed consent is essential. This means that cookie banners must be worded clearly and understandably. Companies are required to adhere to the requirements of the E-Privacy Directive in order to provide users with comprehensive information. For example, technically necessary cookies do not require consent, while tracking cookies do.
For website operators this means: Clear communication is the be-all and end-all. It is not enough to describe all possible cookies without finding the balance between information density and comprehensibility. Pre-ticked boxes, for example, are a no-go because they do not meet data protection requirements.
The legal framework and recommendations
Another critical point is the standards of data transfer to third countries. These must meet the high standards of European data protection law, which is particularly important for companies that operate internationally.
It is up to the users themselves to handle their data responsibly. If you have any questions or problems, you can contact the website operators or data protection authorities directly. A good hand in dealing with these issues not only ensures greater security, but also a healthy interaction between business goals and the right to data protection.
The interaction between innovative events like “City on Point” and the necessary data protection considerations makes it clear that we live in a dynamic, fast-moving world. Transparency and information are key to gaining user trust while running a successful business.