Franconia trips: From Burgpreppach to the international travel elite!

Franconia trips: From Burgpreppach to the international travel elite!

In Burgpreppach, the Frankenland-Reisen company, a real family business, has experienced impressive development in recent years. Founded in 1969 by Richard and Sophie Wichler, the company has evolved from a classic bus company into an international player in the tourism industry. This transformation has now been recognized by District Administrator Wilhelm Schneider and other representatives from politics and business, who visited the company to get an idea of ​​the successes and challenges on site. Mainfranken.news reports that Klaus Wichler and his wife Sonja warmly welcomed the delegation and gave insights into the impressive luxury bus fleet, which is currently very busy.

Frankenland-Reisen not only specializes in ocean and river cruises, but also offers tours through Europe and has established a Germany-wide company network. The company's special features include cooperation with the Czech Tour Operators Association and the award of quality seals that speak for the quality of the services. The Franconian region, in which Burgpreppach is located, is known for its diverse culture and landscape, which appeals to both nature lovers and history buffs. The Franconian region includes not only parts of Bavaria, but also neighboring areas known for their charming cities such as Nuremberg, Würzburg and Bamberg. Wikipedia adds that Franconia has always been a magnet for tourists who want to enjoy its rich culture and culinary offerings, including the famous Franconian bratwursts.

Growth and shortage of skilled workers

With over 70 employees, Frankenland-Reisen is the largest employer in the market town of Burgpreppach. Despite this positive development, the company is struggling with difficulties in recruiting skilled workers as it is often perceived as a “bus company in the Haßbergen”. This is a challenge that daughters Kim and Mandy Wichler are tackling by wanting to make the employer brand more visible. “It's better to act quietly than act loudly” is the motto that shapes the company's philosophy and is particularly important in times of labor shortages.

In order to attract young talent, initiatives such as job fairs, speed dating events and discovery days have been launched. These campaigns offer a wide range of career opportunities that go beyond traditional activities. Product managers, marketing managers, graphic designers and controllers are just some of the positions that can be filled in the company. In this way, the company not only remains innovative, but also positions itself as an attractive employer in the region.

Tourism and economic importance

The importance of companies like Frankenland-Reisen for tourism and the economy in Germany should not be underestimated. Statistics of the Destatis show that the service sector, including the hospitality industry, is a key factor for economic development. The data is collected regularly and provides insights into the industry that are crucial for policy and business management. Such companies play a key role, particularly in regions like Franconia, which are heavily influenced by tourism.

Overall, the visit by the political delegation to Franconia trips clearly shows how important local companies are for the community. They not only contribute to economic stability, but also promote the cultural identity of the Franconian region, which is characterized by its diversity and the hospitality of the people.