Federal Court of Justice checks net advertising: Is the discounter wrong?
Federal Court of Justice checks net advertising: Is the discounter wrong?
In the heart of the legal disputes about misleading advertising, the food discounter is a net brand discount. The Federal Court of Justice (BGH) Currently checks a lawsuit from the competitive center that is targeting a coffee advertising. This is suspected of violating the pricing regulation, since the lowest price of the last 30 days must be specified for a fair price comparison.
Netto had given a coffee with a current price of 4.44 euros, which was previously advertised at 6.99 euros. In a footnote, however, the discounter pointed out that the price was also 4.44 euros in the past 30 days. This procedure was considered misleading by the lower courts and the lawsuit of the competition center has already been granted.
Clarity about price discounts required
In today's negotiation, which started at 10:00 a.m., the BGH discusses how companies should handle price discounts properly. The case is particularly explosive, since it is in the context of a decision of the European Court of Justice (EuGH), which has determined that statements such as "price-highlight" have to move into the lowest price of the last 30 days. This significantly strengthens the comparability of prices for consumers.
The lawsuit does not affect the new net that acts in northern and eastern Germany, but the net brand discount based in Bavaria. Reiner Münker, managing director of the competition center, is optimistic about the outcome of the procedure. This is how experts are clear: the future judgment could have far -reaching effects on pricing in retail.
further legal developments in the competition
But that's not the only price discussion before the BGH! The court recently decided that bottle deposit may be shown separately from the product prices, which creates more transparency for consumers. This judgment followed a long -term legal dispute between the Association of Social Competition e.V. and a commercial market that once again fueled the discussion about transparent price information. The pricing regulation, which requires a clear designation, is becoming increasingly central. According to the lhr , the separate specification of deposit amounts promotes the traceability and transparency in purchasing and could therefore also have an impact on the decision of the BGH in the net matter.
When the BGH will be judged in the procedure for the advertising of Netto is still uncertain. The fact is, however, that this lawsuit could not only be pioneering for the discounter, but for the entire trade - a signal that can stimulate the company to rethink its advertising and price strategies.
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| Ort | Karlsruhe, Deutschland |
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